Benjamin Paulus of Blue Fern Real Estate Chooses iHomefinder Optima Express

April 3, 2013

Benjamin Paulus of Blue Fern Real Estate has chosen iHomefinder Optima Express for his company's website. Benjamin and Blue Fern Real Estate team practice real estate in the Seattle, Washington area.  This team provides their clients and prospects with knowledge and expertise about buying and selling real estate in Seattle.  They specialize in the areas of Bothell, Clyde Hill, Issaquah, Edmonds, Mercer Island, New Castle, Woodinville, Mill Creek, Mukilteo and Kirkland. With Optima Express on the Blue Fern website, Benjamin now offers his website visitors a premium MLS/IDX search experience. For over fourteen years, iHomefinder has provided premium MLS/IDX search and lead capture to realtors all over the country. The Property Organizer, Customizable Visitor Registration and Featured Listing Gallery Widgets are just a few of the ways that Optima Express helps Blue Fern Real Estate deliver value online and generate leads.

Visitors to the Blue Fern Real Estate website can use and benefit from the Property Organizer, allowing them to save their favorite properties or their preferred search criteria.  Once a visitor decides to save a property, they can also apply a rating to it, add comments and notes. This process both personalizes the experience for the visitor and provides Benjamin and his team with valuable information about the home buyer. Through his Control Panel, Benjamin can review a prospect's saved properties list, complete with ratings and comments. Accessing this information will help Benjamin tailor his services to a client's needs and convert them into clients.

Benjamin has the option to configure his website to require Visitor Registration. The registration capability requires that visitors provide basic information before continuing with the property search process. Benjamin can decide what triggers will prompt website visitors to register and provide information.  With this valuable information about his prospects, Benjamin will be able tailor his interactions with them and turn them into potential clients.  By creating a more personalized home search experience for each website visitor, Benjamin is increasing the probability of these visitors returning to his website. Again, turning these visitors into clients.

With the Featured Listing Gallery Widgets, Benjamin will be able to showcase his listings or his office's listings. These featured home listings will appear in the sidebar within a widget.  If an agent does not have any active listings, then listings from his office will be highlighted in the Featured Listings Gallery. With Optima Express Power, Benjamin can also create a Feature Listings page. The data on all Featured Property Listing pages and widgets are automatically updated from the MLS data. Benjamin and his team are also be able to add a previously sold and non-MLS listed properties section to Feature Listings.

In the tech savvy real estate market, Optima Express gives Blue Fern Real Estate’s website a technological edge. Each visitor will enjoy a secure, fast and accurate MLS search experience. This experience helps to bring them  back to Blue Fern for their future home buying or selling needs. With Optima Express, Blue Fern Real Estate has made an investment in their online marketing success now and for the future.