Douglas Fuller of Home Smart Realty Selects iHomefinder Optima Express

March 22, 2013

iHomefinder is pleased to announce that Douglas Fuller of Home Smart Realty has selected Optima Express for his website.  Douglas focuses on keeping the process of buying or selling real estate easy and non-stressful for his clients. His business philosophy is based on high integrity, a commitment to excellence and placing clients' needs first. Douglas serves Northern Arizona, focusing on the cities of Flagstaff, Munds Park, Doney Park, Baderville, Kachina Village, Mountainaire, Bellemont, Parks and Williams. With Optima Express, Douglas has enhanced his online marketing presence and is delivering premium online property search experience for his website visitors.  For over fourteen years, iHomefinder has made property search an MLS compliant, reliable experience. With Featured Listings, a Property Organizer and Lead Capture forms, Optima Express gives Douglas great tools to keep his clients up-to-date on his inventory as well as the any other MLS properties of interest.

Optima Express offers a Feature Listings page. This  page allows Douglas to display his active listings or his brokerage’s active listings. The listing data is automatically updated directly from MLS data. Optima Express also offers the ability to add previously sold and non-MLS properties to this page. Douglas can also use Optima Express to create a Saved Search page which will allow one click searches that showcase areas of focus within the market. Saved Search pages show visitors the listings they want to see quickly and easily. These pages can showcase neighborhoods and subdivisions that Douglas works with frequently to optimize his rankings.

Anyone who visits Douglas’ website will have the ability to choose to use the Property Organizer.  The Property Organizer lets website visitors may choose to save their favorite properties.  Once a visitor selects a property to save, they can add comments, notes and a rating to each property. This process allows them to personalize their online search experience and share more information with Douglas about their wants and needs. Douglas can review their saved properties, complete with ratings and comments, through his control panel. By analyzing this consumer information, Douglas can attend to each client or prospects individual interests. The combination of technology and client analysis will certainly help turn website visitors into clients.

Throughout the search experience, there are a variety of ways for users to communicate with Douglas.  Lead capture forms like Schedule A Showing, Request More Information or Email Contact contribute to the growth of Douglas’ sales pipeline. The visitor can request a showing, save comments or notes on a specific home listing, or request more detailed information about the property like disclosures or comparable valuations. Each time a visitor completes a contact form through Optima Express, Douglas will receive an email notification. Douglas may review all his leads at anytime through his Control Panel access.

As real estate consumers are increasingly relying on technology, Optima Express will contribute to Douglas' online marketing success. With Schedule a Showing, Request More Information and Email Contact forms, Douglas will be able to generate leads from his website without his actively phoning or emailing clients. By personalizing website visitors’ experience, Douglas will consistently turn visitors into clients.  Douglas is now offering his clients a premium, easy-to-use property search anytime from their computer or mobile device.