Jessica Richardson of McEnearney Associates Chooses iHomefinder Optima Express

October 30th, 2012

iHomefinder welcomes new client Jessica Richardson of McEnearney Associates who has chosen iHomefinder Optima Express for her website. Jessica is an award winning realtor and a top producer in the Northern Virginia Association of Realtors. She specializes in Arlington, Alexandria, and many neighborhoods spanning from Fairfax County to  Washington, D.C.  She has in-depth knowledge of Arlington, where she was raised, and Alexandria, where she currently resides. Jessica selected Optima Express so she could bring her website visitors a user friendly and intuitive property search experience. iHomefinder has been a leader in MLS compliant data and search technology for over fourteen years. With Optima Express on her website, Jessica will be able to offer her visitors easy-to-use, efficient home search resources.

Optima Express is a great option because it is easy to set up.  Realtors can install Optima Express into a WordPress site in less than thirty seconds. The drag-and-drop, customizable widgets make it a snap for realtors to differentiate their sites from the competition. Powerful lead generation is yet another reason for selecting Optima Express. Built into Optima Express are many ways visitors can quickly and easily contact her. Visitors can schedule a showing or request additional information about a specific property with a few mouse clicks. Once a website visitor has placed a request, Jessica will be immediately notified. Daily email alerts with Jessica’s personalized branding will notify her clients and prospects of new/changed listings that meet their saved search criteria. Jessica now has the opportunity to mange her leads by following their activity from her control panel, she can see what searches have been conducted, what properties have been viewed, and much more.

Jessica's online marketing presence will benefit from search engine and social media optimization built into Optima Express. The SEO-friendly content within Optima Express pages are easily indexed by search engines like Google, Yahoo and Bing. The social media share allows website visitors to share listings from the entire MLS with their social media network. Visitors and leads can easily and quickly share property information to social media sites. This process creates valuable back links to Jessica’s website. Optima Express gives visitors access to everything from large color photos to enhanced listing data including mortgage information, local school information, maps and local amenities.

Jessica’s in-depth experience in real estate combined with Optima Express now offers Northern Virginia real estate consumers top notch online resources for a local home search. Tech savvy consumers in the Alexandria/DC area love the mobile IDX, social media share and interactive map capabilities now available on Jessica’s website. Clients and prospects can access her real website on the go from any smartphone. No software downloads are needed to use this mobile IDX as it is entirely browser-based. Jessica can extend her powerful MLS search and listing technology to even more clients through iHomefinder’s Facebook Business Page App. Other options to extend her online reach include an easy to use blog and the ability for consumers to sharing any listings within the MLS on their social media sites. All of these Optima Express capabilities will greatly enhance Jessica’s already successful business with an even stronger online marketing presence. The investment Jessica has made in Optima Express will continue to benefit her business and her clients for years to come.