Marcella Realty Launches iHomefinder iSite

July 3, 2012

iHomefinder is pleased to announce that Marcella Realty has recently launched an iHomefinder iSite. The iSite is an easy to use, effective website solution with built-in IDX property search and lead capture. Marcella Realty is a brokerage that covers the Bronx and Westchester Counties in New York. Its real estate market is diverse with properties ranging from low-priced rentals to high-end single family homes.

Marcella Realty now offers website visitors and customers an easy way to search for property listings in their market. Website visitors will be delighted by the sleek design and benefit from the user-friendly interface and rich property-related data. Once a visitor lands on the website, they'll have access to property listing information directly from the MLS. Prospective buyers can customize property searches based on individualized search criteria. For location-based searches, home buyers can explore the interactive map, a popular option with tech savvy users and relocating families. A handy mortgage calculator helps buyers quickly assess how much their monthly payment for a particular property might be. Sellers can monitor the market with searches and email alerts or request a free market analysis.

With the iHomefinder iSite, Marcella Realty has access to state-of-the art real estate technology which can easily be managed by a business user and is extremely affordable.   Now, Marcella Realty can showcase their own listings automatically with no need to manually enter listing data. Their own listings will always display first when property results are returned from any search. Additionally, all of the pages on their website are designed to be easily indexed by search engines. These SEO-friendly pages will help home buyers and sellers more readily find Marcella Realty online. Once visitors and clients fill out forms or sign up for Email Alerts, Marcella Realty will see their leads in their iHomefinder Control Panel. In addition to tracking leads, the Control Panel provides useful reports for Marcella Realty to analyze site activity and see lead sources. User registration options and email alerts will help this brokerage manage and grow their lead contact list. Social media is integrated into their website with a Facebook Business Page App and social sharing icons that create back links to the Marcella Realty site. The brokerage will also benefit from the hosted WordPress blog and the mobile site which is accessible from any smartphone. As a visitor navigates the any part of the site, Marcella Realty’s  custom domain, company logo and photo will continuously reinforce this New York brokerage’s brand.

Marcella Realty has selected powerful IDX technology from iHomefinder that will engage their visitors and keep them coming back over and over again. This investment should increases their online marketing effectiveness as well as satisfy their online visitors and clients for years to come.