Ruth Lerner Selects iHomefinder Optima Express

February 11, 2013

iHomefinder is pleased to announce that Ruth Lerner of William Raveis Real Estate has become a new client. Ruth serves real estate clients in the Boston area focusing on the Brookline, West Roxbury, Brighton, Newton and Chestnut Hill communities. Ruth’s mission is to help people make great real estate decisions. With iHomefinder Optima Express, Ruth provides her clients and prospects with an engaging, easy-to-use property search experience. Since 1997, iHomefinder has powered property search and lead capture for thousands of real estate websites all over the United States. Optima Express provides Ruth's website with great lead capture and generation, Search Engine Optimization (SEO), and an easily configurable property search tool.

With Optima Express’ powerful lead generation forms, visitors are converted to leads. Forms like Request More Info, Schedule A Showing and Save This Property options are available on every property detail page. Ruth’s clients and prospects can receive daily email alerts with her branding to notify them of new properties and changes in status of listings that meet their saved search criteria.  Ruth can see her leads by following their activity on her Control Panel. She can see the searches conducted, properties viewed, click-throughs and much more in her iHomefinder Control Panel. In the Broker version of Optima Express, visitors can select a specific agent to work with when they sign up for Email Alerts or contact an agent by email from the agent directory page.

An increasing number of real estate companies are realizing the importance of Search Engine Optimization (SEO) for their online marketing efforts. Optima Express' SEO-friendly pages will help Ruth and William Raveis Real Estate improve its search results rankings within search engines like Google, Yahoo and Bing. Ruth and her team will expand its online reach from the easily indexible IDX pages. The IDX pages are specifically engineered so that the information they contain is easy for search engines to index. Additionally, all listing pages within Optima Express will include maps, large photos (if available from the MLS) and enhanced data like Walk Score, GreatSchools, and mortgage information. Ruth and William Raveis Real Estate will also gain increased exposure through social media sharing that creates back links to its site and attracts more visitors.

Ruth is securing a promising future for her real estate business by incorporating iHomefinder’s Optima Express technology into its website. By investing in Optima Express, Ruth is investing in her business' future by purchasing the very best in MLS/IDX search programs available. Clients will be able to search from desktops, laptops and smart phones.  Optima Express offers the perfect solutions for any realtor's on the go clients.