Shelby James of Keller Williams Elite Dallas/Park Cities Selects iHomefinder Optima Express

March 25, 2013

iHomefinder is pleased to announce that Shelby James of Keller Williams Elite Dallas/Park Cities has selected Optima Express. Shelby provides each of his clients with outstanding customer service, industry knowledge, and ease throughout their buying and selling experience. He strives to make listing and selling or buying and closing a simple and straightforward process. Shelby helps clients buy and sell real estate in the Dallas and Park Cities Metro area focusing specifically on the cities of Lake Highlands and Moss Farm. With Optima Express on his website, Shelby has improved his website visitors' property search experience. For the past 14 years, iHomefinder has been a leader in MLS and IDX search technologies. With customizable visitor registration, search engine optimization, and saved search pages, Shelby can deliver great value to his client and increase his sales pipeline.

Optima Express' customizable visitor registration gives Shelby the option to prompt visitors for more information at different points in the search process. Shelby  can choose which triggers will prompt visitors to register in order to continue with their search.  Visitor registration helps agents and brokers gain valuable information about each client. This information can be useful in converting website visitors into satisfied buyers and sellers. With information about a visitor’s search activity, Shelby can better personalize the property search process for them and make visitors feel right at home on his website.

More and more agents and brokers are realizing the importance of Search Engine Optimization (SEO) for strengthening their online marketing efforts. Optima Express' SEO-friendly pages will help Shelby's website rank higher within search engines like Google, Yahoo and Bing. SEO helps more potential clients to find Shelby’s site through these search engines. Realtors with Optima Express can expand their online reach because of the easily indexible IDX pages. The IDX pages are specifically engineered so that the information is indexible.

Enhanced Property Detail pages provide each visitor with a rich array of information about the property, including large photos, Google Maps, local amenities, school information, and a mortgage calculator. Once visitors land on Shelby’s website, they can register to receive email alerts on new properties, schedule a showing, or request more information. The Property Detail pages provides a wide variety of lead capture opportunities that help Shelby connect with prospects and clients.

Saved Search Gallery Widgets will give Shelby the ability to customize his WordPress site with widget galleries.  These widget galleries represent Saved Searches. Shelby can create as many widgets as he wishes based on topics such as different Dallas and Park City neighborhoods, subdivisions, price ranges, REOs, neighborhood amenities, home amenities and other specifics personalized to Shelby’s real estate practice.

Optima Express offers a variety of ways to create a personalized property search experience for website visitors.  By delivering a personalized experience, agents and brokers can easily turn visitors into clients. Because of the powerful lead capture features within Optima Express, Shelby will bolster his sales pipeline with new leads. His online marketing efforts will benefit now and for years to come from the Optima Express advantage.  Shelby's online marketing efforts will benefit now and for years to come from the Optima Express advantage.