iHomefinder Welcomes New Client Steven Schafer of Balsley Losco Real Estate

June 20, 2013

iHomefinder is pleased to announce that Steven Schafer of Balsley Losco Real Estate has become a new client.  Steven is an experienced realtor who uses his hospitality industry background to provide his clients with first class customer service. He also uses his background in corporate and online marketing to bring maximum buyer exposure to his listing inventory. He is a licensed broker in both Florida and New Jersey. His current business focus is on the South New Jersey real estate market. He specializes in the following South New Jersey areas: Absecon, Egg Harbor, Galloway, Hamilton Township, Linwood, North Field, Pleasantville and Somers Point. By adding Optima Express to his website, Steven offers his website visitors and potential clients an intuitive, secure and accurate MLS/IDX search experience.  For over fourteen years, iHomefinder has delivered the most effective MLS/IDX solutions in the market. Premium property search,  Search Engine Optimization (SEO) and a property organizer are just a few of ways in which Optima Express will be a powerful marketing and lead generation tool for Steven's business.

With fast, reliable MLS/IDX search, visitors to Steven’s website will quickly and easily find properties that match their criteria. Clients will automatically have their listing results pinned to a map so they can get a better sense of the location and surroundings. Additional search options allow for visitors to perform searches based on a property’s street address or MLS number. In our increasingly fast-paced, information-driven world, clients and prospects want to access information from mobile devices. Optima Express makes Mobile MLS possible for Steven's clients on the Mobile IDX site. The Mobile site allows clients to use QR codes, search for Open Homes, Featured Listings and all properties listed within their MLS.  This Mobile site is a customizable and works on any smartphone, with no application to install or updates to download. A consumer only needs a smartphone with a browser to access this mobile site.

Real estate professionals realize the importance and impact of Search Engine Optimization (SEO) on their online marketing efforts. Optima Express's SEO-friendly pages will help Steven to improve his website's search results rankings within search engines like Google, Yahoo and Bing. Also, this optimization allows for more potential clients to find Steven’s website within the search engines. Steven will be able to expand his online reach because of these easily indexible IDX pages. Each IDX page is designed so that the information they contain is easy for search engines to index. Each property listing provides visitors with a rich array of information about the property, including large photos, Google Maps, local amenities and school information, and a mortgage calculator. Once visitors land on Steven’s website, they can register to receive email alerts on new properties, schedule a showing or request more information. This IDX solution provides a wide variety of lead capture opportunities that help Steven connect with his prospects and clients.

Visitors to Steven’s website will enjoy having the option of using a Property Organizer tool. Website visitors can choose to save their favorite properties within the Property Organizer.  Once a visitor selects a property, they can apply a rating to each listing, and add comments and notes about each property.  Here visitors truly personalize their online experience on Steven’s website. Within his realtor control panel, Steven can access the information his website visitors saved in their Property Organizer. He can then tailor his assistance to them based on this information and turn more prospects into clients.

iHomefinder Optima Express will allows agents and brokers to easily connect with website visitors, prospects and clients.  This solution gives them the ability to quickly enhance their online marketing presence and effectiveness. Optima Express features like Mobile IDX, the Property Organizer and premium property search, help to deliver an exceptional online experience for prospects and clients alike.