News > 2010 Press Releases & Articles > Press Release
iHomefinder Introduces Integrated Real Estate Blogging
WordPress solution makes it easy for REALTORS® to blog
Berkeley, Calif. (October 19, 2010) — iHomefinder today announced the launch of a hosted WordPress blog solution as the latest addition to their Internet Data eXchange (IDX) property search products. The iHomefinder WordPress solution offers agents and brokerages a seamless way to incorporate a blog into their site without making costly and disruptive changes, or sacrificing high-quality MLS property search. It also gives exclusive access to the iHomefinder WordPress Blogging Plug-in, a simple and MLS-compliant way to add dynamically-updated listing information to a blog post and drive website visitors to an agent’s lead capture tools.
"A blog has become an essential part of any real estate website," said Alon Chaver, CEO of iHomefinder. "Instead of forcing an agent to jump through the hoops of finding a WordPress host, creating a theme, configuring plug-ins, and tracking leads from multiple sources, we make it incredibly easy for them to simply start blogging about their listings and engaging with customers.”
The National Association of REALTORS® reports that 90% of homebuyers use the Internet in their home search, so it’s important for an agent to stand out online. An iHomefinder blog gives an agent a place to share their local knowledge and accurate listing information with website visitors. It’s also a great way to publish the fresh, unique content that search engines love.
"Every Realtor® today should have a blog to highlight their local expertise and interact with their customers about listings," said David Howe, Regional MLS Coordinator for MetroList Services, Inc. "We’re thrilled about iHomefinder’s integrated WordPress solution, and we think our members will be delighted with how easy iHomefinder has made it to blog about listings in an attractive and professional manner."
iHomefinder’s blog solution gives agents and brokerages a way to instantly add a blog to their site at no additional cost, avoiding the hassle of setting up and maintaining their own blog. In addition, iHomefinder blogs are custom-branded to match an agent’s existing website. Consumers see a consistent brand image, and aren’t confused by disparate websites and blogs. The WordPress Dashboard is integrated with the iHomefinder Control Panel, so creating blog posts is simple and convenient.
The iHomefinder WordPress Blogging Plug-in makes it easy to add MLS-compliant, dynamically updated listing information to a blog post, along with a photo and a link to the complete property details. Adding listing information to a post is the perfect way to connect blog visitors with opportunities to request a showing or more information, or sign up for email alerts. Now all website and blog leads can be easily tracked and managed together through the iHomefinder Control Panel.
WordPress blogs with the iHomefinder WordPress Blogging Plug-in are included in select Agent and all Brokerage packages. Availability is subject to local MLS rules and policies. To learn more, visit http://www.ihomefinder.com/wordpressblogs.cfm.
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About iHomefinder, Inc.
iHomefinder Inc. is a leading national provider of hosted online property search technology, serving thousands of real estate brokerages and real estate professionals in every major U.S. market. Using the IDX standard, iHomefinder displays timely and accurate MLS content in full compliance with the local rules of over 150 MLSs. iHomefinder also provides MLS licensing, compliance and technology services to hundreds of web design and online marketing companies, as well as brokerages, technology vendors, Associations, and MLSs. Privately held and headquartered in the San Francisco Bay Area since 1997, iHomefinder maintains collaborative relationships with hundreds of innovative companies serving the real estate industry. Learn more at http://www.ihomefinder.com.