News > 2013 Press Releases & Articles > Press Release
iHomefinder Launches Mobile Website Product
Optima Mobile Enables REALTORS® To Offer MLS Search Under Their Own Brand
Berkeley, CA (January 16, 2013) — iHomefinder today introduced their newest product line: mobile-only websites for real estate agents and brokers, Optima Mobile. With an increasing number of homebuyers using mobile devices in their search, Optima Mobile allows agents and brokers to offer their clients and prospects an easy-to-use, branded search interface with full property details, large photos and multiple contact opportunities. Because it’s not an app, there’s nothing to download, install or update. Optima Mobile gives instant search access to users on any mobile device.
Agents and brokers with no website or a website lacking a mobile version can now offer their clients and prospects Property Search, Featured Properties, Top Picks pages and more through Optima Mobile. These mobile websites are easily branded with a REALTOR’s photo and logo, or integrated with a custom mobile website.
iHomefinder’s proven lead generation technology extends to Optima Mobile. A Call Now button appears on all pages, and Information Requests on specific properties are registered and tracked through iHomefinder’s Lead Management system. A new Contact form offers yet another opportunity for lead generation.
With Optima Mobile, prospects are given multiple search options to help them find the properties that interest them. They can search multiple property types by city or zip code, and also search for open homes, by address, or even by MLS number. Search results feature large thumbnails and property details pages have a sleek mobile-optimized layout with on-page photo slideshows.
"Mobile is an important and growing space for real estate agents and brokers,” said Brett DeSchepper, CEO of iHomefinder. “Optima Mobile is an extremely cost-effective way for them to enter that space and generate a new source of qualified leads."
To learn more about Optima Mobile, please visit http://www.ihomefinder.com/products/optima-mobile.
The features in Optima Mobile are included as free upgrades to the existing mobile websites in select iHomefinder packages. To learn about mobile for Optima Express, visit http://www.ihomefinder.com/product/optima-express/. Information about mobile in Optima IDX can be found at http://www.ihomefinder.com/product/optima-idx/, and for iSites http://www.ihomefinder.com/product/isites/.
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About iHomefinder, Inc.
iHomefinder Inc. is a leading national provider of hosted online property search technology, serving thousands of real estate brokerages and real estate professionals in every major U.S. market. Using the IDX standard, iHomefinder displays timely and accurate MLS content in full compliance with the local rules of over 170 MLSs. iHomefinder also provides MLS licensing, compliance and technology services to hundreds of web design and online marketing companies, as well as brokerages, technology vendors, Associations, and MLSs. Privately held and headquartered in the San Francisco Bay Area since 1997, iHomefinder maintains collaborative relationships with hundreds of innovative companies serving the real estate industry. Learn more at http://www.ihomefinder.com.