Learning Center Series: Lead Generation

Lead Generation and event tracking have never been so easy. The all-new Lead Generator platform from iHomefinder is a perfect addition for your IDX website. The Lead Generator combines the power of your IDX website with incremental lead generation services to help you grow your business.

PPC Services

PPC value is derived by a few things: Targeting the buyer as tightly as possible, Relevance of the ad to the target, Alignment and hyper-targeted detail of the landing page, Defining what the viewer gets in exchange for their contact info. We now do this for you, optimizing your ROI.

IDX Event Tracking

IDX Event Tracking allows iHomefinder (responsive) clients to measure how users interact with IDX website content. For example, you might want to measure how many times a “Request Info” or “Social Share” was performed. The IDX Event Tracking captures site activity, enabling you to measure your marketing efforts and putting you in control of your online lead generation efforts. Google Analytics will track any URL that you can edit. Emails, Facebook, banner ads-- you can track it all.

Site Lead Management

We’ve redesigned emails from the ground up, improving the look and feel in a way that’s not only aesthetic but also provides simple and clear ways for leads to interact and engage with listings... ultimately, driving more traffic to your site. The new Lead Generation tool will give you tons of tips to help you get the most out of your lead capture program.


Get Started with Lead Generator by contacting us today. We’ll set up an AdWords account (if needed), schedule a Strategy Session, build out your AdWords instance, manage campaigns and optimize spending and report progress via monthly reporting. We will do it all for you!

6 Items Every Real Estate Website Should Have

Creating a real estate website that offers a good customer experience can do a lot of things for your business. It can instil trust in your clients and potential clients by offering a professional look and feel. It can also help convert leads by offering quality and useful information.

Whether you're a new realtor in the beginning stages of development, or a seasoned realtor that has had a website for years, there are several things you should keep in mind when developing your site. In the graphic below, we list six elements that every real estate site should have to offer a great customer experience.

Internal Web Items Infographic

Announcing IDX Event Tracking

Leads button pointing  high position with two fingers, blue and grey tones, Conceptual image for increasing sales lead.

With access to the right data, you can maximize your ad spend and optimize your site to convert more visitors to leads.

iHomefinder's IDX Event Tracking takes the IDX activity on your site out of the "black box" and puts it alongside all your other important website analytics.

With IDX Event Tracking, you can answer important questions such as:

  • How effective are your PPC campaigns in bringing new leads?
  • Which IDX features are used the most on your site?
  • How many times has a specific listing been viewed?
  • What search keywords originally brought your registered leads to your site?
  • Which of your campaign efforts are converting the most leads?

Get Started Today!

It's easy to start taking advantage of IDX Event Tracking! Select the link below for your account to get started.

Click here if you use Optima Express >>

Click here if you use Optima IDX >>

Announcing Consumer Polygon Search

What if your site visitors could draw a map to see available listings in their drawn area? How about empowering them to receive email alerts for new listings within this area? Now they can with Polygon Search!

The new "Draw on Map" search option is available now in Power, Gold and Broker plans. When enabled, a tab labeled "Draw on Map" will be displayed next to the "Location" tab in the Basic and Advanced search pages and in the Email Alerts signup form.


Learn how to add it to your site today!

Our Knowledgebase article will walk you through setting up this feature on your website.
Learn how >>

Get On The Grid

Available now! Grid view for listings results.


This attractive, modern design works on all devices and screen sizes. Just one setting in your Control Panel will enable the grid view throughout your site on:

  • Search results pages
  • Saved Search pages
  • Featured Listings pages

You can also change the number of results displayed per page, and show or hide the map.

Try it Out

It's easy! Learn how to enable the grid view option >>

WordPress Listing Galleries

Listing Galleries in Optima Express and OmniPress websites will use the display setting you select in your Control Panel.  If you choose, you can override the default setting for any individual Listing Gallery. Learn how >>

Optima Express Plugin Update

If you're using Optima Express, you'll need to update the Optima Express plugin to version 2.6.0 or higher to acess these new features.