Broker Enterprise License Announcement

Real Estate Broker Solutions

Helping Brokers Scale Their Business

Are you looking for cost-effective ways to boost agent retention? iHomefinder's Broker Enterprise License can keep your agents focused on selling real estate while helping your I.T. staff reduce time spent managing agent technology.

Our goal is to help brokers recruit and retain top agents, create a consistent brand experience across broker and agent websites, and increase lead conversions.

Here’s what’s included!

Agent Websites with Broker Administration Portal.

With professional websites that are easy to setup and configure, brokerages will be well-positioned to offer agents cost-effective websites that increase agent retention and ensure a consistent brand experience across broker and agent websites.  With the Broker Administration Portal, the I.T. manager can streamline deployment and management of agent websites across the brokerage.

Portal-quality experiences with the Broker Website 

By offering site visitors gorgeous design with friendly search, you’ll create an engaging experience that will keep them coming back again and again.  In addition, you’ll have the power to manage agent logins, agent bio pages, and the complete agent roster.

Control of Agent Lead Flow with Lead Routing

After clients schedule a showing or request to see new inventory, they expect a fast, courteous response from an agent that understands their needs.  Lead Routing enables prioritization of leads, deployment of “idle-lead” routing, or simply assignment of leads to agents with the experience needed to create a phenomenal client experience.

 Contact us today and we’ll help you get started!

“Sell My Home” Widget

Generate more seller leads on your site by adding this simple valuation request form anywhere widgets are supported on your site!

Engage Seller Leads

After the valuation form is submitted, each lead sees a list of sold properties that match the postal code and number of beds/baths they entered in the valuation form. Active listings matching the postal code and number of beds/baths will be shown instead if sold listings are unavailable in the MLS® System or if sold listings are set to not display.

Flexible Form Styles

Two form styles are available which are shown below:

Vertical Style

sell-home-vertical

Twoline Style

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How to add the widget

Select your product below to get steps for adding the "Sell My Home" widget to your site:
Optima Express - Plugin for WordPress
Optima IDX - IDX for custom websites
OmniPress - Hosted websites with IDX

Photo First Layout

This beautiful new page design is now available for property details pages! The new design includes property specifics, an on-page info request form and dramatically showcases properties via large photos, when available from your MLS® System.

Select your product below to learn about availability in your MLS® System and how to enable this option in your account:
Optima Express - Plugin for WordPress
Optima IDX - IDX for custom websites
OmniPress - Hosted websites with IDX


photo-first

Text Notifications

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Email + Text

You can now receive text messages when leads take the following actions on your website:

  • Listing "More Info" request
  • Contact request
  • Showing request
  • Valuation request

When enabled, these messages are sent in addition to the email notifications already sent by your account for these events.

Access Lead History Instantly

Each message includes a link to your lead management system where you can access all of the lead's activity since their first visit.

leadmng_3a

How to Enable Text Messages

  1. Log into your Control Panel | Learn how >
  2. Go to SETUP > Alert & Email Settings > Basic Settings
  3. Enter your mobile phone number in the Main Company Mobile Number field. Use the number of the phone on which you would like to receive text messages.
  4. Select "Yes" next to "Receive lead notifications via text message?"
  5. Save your changes

Best Real Estate Plugin for WordPress

Real Estate Plugins

 

 

 

 

 

 

 

 

 

 

MarketBoost Named One of The Best Real Estate Plugins for WordPress  

Recently, WPExplorer.com, a website that specializes in delivering WordPress news, themes, plugins, tutorials, and more, listed the iHomefinder Optima Express and MarketBoost IDX plugin as one of the best real estate plugins available for WordPress.

The website published an article that detailed a selection of “the most impressive and feature-rich plugins that will help you upgrade your real estate website.”
MarketBoost IDX was recognized for the ease in which agents can include property listings, market reports, and MLS data on their WordPress websites.
At iHomefinder, we’re proud to have been included on this list and continue to work on ways to live up to this kind of recognition.

According to WPExplorer, this IDX plugin is “an impressive solution for the serious real estate websites out there.”
They went on to say that it features some “great options that will not only make your life a lot easier but will have a noticeable impact on your business,” and that “for serious projects, it could be just what you need.”

There are several features and tools that WPExplorer listed as part of the reason MarketBoost was chosen for the list.

On top of the listings, market reports, and MLS data, this plugin also has:

• SEO-friendly options that help agents get listed on search engines
• Proven lead capture abilities
• A fully responsive design that allows users to access important information on their computer or on their favorite handheld device
• An interactive map to make searching specific locations much easier
• A simple way for agents to add listing galleries to pages, posts, and sidebars to show off featured properties
• Intuitive property search features
• Multiple lead capture features so agents can follow-through and use everything from email alerts to contact and registration forms

WPExplorer has been covering WordPress news, themes, and plugins for a very long time, and at iHomefinder we’re excited to be included on their list of the best real estate plugins.

Featured Client- Morris Raney Real Estate

Featured IDX Client

Introducing Becky Morris and Morris Raney Real Estate

Becky Morris has a team of 4 agents that comprise the Morris Raney Real Estate team, who all work for Beacham & Company, one of Atlanta’s top Luxury Real Estate Companies. Through the first 10 months of 2015, Becky and her team sold 70 properties valued at over $30 million dollars. She attributes much of this to her local knowledge of Atlanta and her ability to work with key buyer types such as those relocating from out of town. Becky has been an agent since 2002 and has managed her own website ever since.

The Evolution of Becky’s Website

A few years ago, she and her team jumped on the WordPress bandwagon. She loved that WordPress offers a customizable site design.

As more and more visitors accessed her site via smartphones and tablets, she knew that she’d need a fully-responsive, mobile site which her current site did not have. Through Google Analytics, Becky could see that site visitors on desktop stayed on her site for over 6 minutes, whereas, on mobile, the experience was under 20 seconds.

In the spring of 2015, Becky began analyzing the IDX market in hopes of upgrading her website. The site needed to be customizable, incorporate a fully responsive design allowing smartphone and tablet users to effectively use her site, and offer an elegant look and feel that helped provide a great first experience. Equally important, she needed to exhibit a trusted look and feel that rivaled the major consumer portals and ultimately drove visitors back to her site again and again. Lastly, although Becky isn’t a technophobe, she is not a programmer. Any IDX package she selected would need to be fairly easy to implement.

Making the move to iHomefinder

After a thorough search, Becky moved forward with iHomefinder’s Optima Express plugin. Optima Express offers considerable flexibility and is compatible with her WordPress website. During implementation, Becky found the setup documentation to be clear, concise and easy to use. In addition, when she called iHomefinder Support, the team was responsive and not only addressed her issues but offered additional tips helping her get up and running fast.

Becky was also able to set up searches by area, price range, school district, and neighborhoods. She quickly implemented over 400 saved searches to the new website in under 2 weeks.


Initial Results

While many real estate agent websites focus on the agent, Becky designed her site to focus on the communities she serves in North Atlanta. Her site provides not only real estate information but also includes information on schools, shopping, restaurants, arts festivals, farmers markets and community videos. Buyers and sellers use the site as a resource for gathering information before, during and after a move. The site is especially helpful for relocating buyers.

The level of site customization offered by WordPress, coupled with a responsive experience for site visitors helped propel site session length dramatically. Becky found that the average smartphone session time spiked from under 20 seconds to over 4 minutes. Breaking that down further shows tablet session lengths of over 6 minutes! As expected, this led to an increase in leads from mobile devices. Needless to say, Becky is pleased with the performance of her Optima Express site plugin. In fact, another team member is in the process of migrating to iHomefinder as well.

Find an IDX Real Estate product that works best for your needs starting at $39.95.

Learning Center Series: Lead Generation

Lead Generation and event tracking have never been so easy. The all-new Lead Generator platform from iHomefinder is a perfect addition for your IDX website. The Lead Generator combines the power of your IDX website with incremental lead generation services to help you grow your business.

PPC Services

PPC value is derived by a few things: Targeting the buyer as tightly as possible, Relevance of the ad to the target, Alignment and hyper-targeted detail of the landing page, Defining what the viewer gets in exchange for their contact info. We now do this for you, optimizing your ROI.

IDX Event Tracking

IDX Event Tracking allows iHomefinder (responsive) clients to measure how users interact with IDX website content. For example, you might want to measure how many times a “Request Info” or “Social Share” was performed. The IDX Event Tracking captures site activity, enabling you to measure your marketing efforts and putting you in control of your online lead generation efforts. Google Analytics will track any URL that you can edit. Emails, Facebook, banner ads-- you can track it all.

Site Lead Management

We’ve redesigned emails from the ground up, improving the look and feel in a way that’s not only aesthetic but also provides simple and clear ways for leads to interact and engage with listings... ultimately, driving more traffic to your site. The new Lead Generation tool will give you tons of tips to help you get the most out of your lead capture program.

 

Get Started with Lead Generator by contacting us today. We’ll set up an AdWords account (if needed), schedule a Strategy Session, build out your AdWords instance, manage campaigns and optimize spending and report progress via monthly reporting. We will do it all for you!

6 Items Every Real Estate Website Should Have

Creating a real estate website that offers a good customer experience can do a lot of things for your business. It can instil trust in your clients and potential clients by offering a professional look and feel. It can also help convert leads by offering quality and useful information.

Whether you're a new realtor in the beginning stages of development, or a seasoned realtor that has had a website for years, there are several things you should keep in mind when developing your site. In the graphic below, we list six elements that every real estate site should have to offer a great customer experience.

Internal Web Items Infographic