Optima – IDX Plugin for Websites

What is responsive design?

Responsive web design enables content to adapt fluidly to different screen sizes and orientations. This eliminates the need to design and maintain separate websites for different devices or screen sizes.

There are also significant SEO benefits in having a responsive website versus redirecting to mobile-only versions. For example, Google explicitly recommends a single, responsive website as its preferred configuration for mobile websites.

Redirects are not used in responsive design, so don’t be misled by services that use redirects and claim to be responsive.

Does Optima Express work on all mobile devices?

All versions of Optima Express provide a great experience on any device and screen size when used with a responsive WordPress theme. The IDX design is fully responsive and will automatically adjust for different devices and screen sizes. We also include a standalone mobile IDX website which you may use if your WordPress theme is not responsive.

Does Optima work on a WordPress multisite?

Yes - a network installation is possible for a multisite. Each user client requires a separate Optima Express account with a corresponding registration key, entered in the client's WordPress dashboard.

What WordPress themes are compatible with Optima?

Optima is designed to be compatible with a wide variety of WordPress themes. Since there are thousands of WordPress themes available and not all of them will be compatible, we recommend using a free Optima trial account to test with.

Will my site get SEO credit for IDX listings?

Yes. Optima put listings directly on your domain, ensuring that your site gets full SEO credit.

Where can I get the WordPress plugin?

We have two separate Knowledge Bases for Optima for WordPress (Optima Express) where you will find steps for installing the plugin and working with the features.

If you are using a responsive WordPress theme, visit the Responsive Optima Express Knowledge Base.

If you are not using a responsive WordPress theme, visit the Fixed-Width Optima Express Knowledge Base.

How much can the display be customized?

Web developers can use CSS to customize many elements of Optima IDX and Optima Express, such as background colors, button colors, font attributes, and more.

Our free trial accounts allow web developers to explore the display styling options available.

Can anyone get an iHomefinder Optima account?

All of our paid accounts require IDX licensing approval from an MLS® System. You must be a real estate professional who is an active participant of an MLS® System to qualify for IDX licensing. Our free trial accounts do not require IDX licensing and use California listings provided for demonstration purposes only.

Our IDX Coverage page provides a list of MLS® Systems for which we currently offer service. We add new service for additional MLS® Systems on a regular basis, so please contact us about adding service if you don't see your MLS® System listed.

What kind of lead capture tools are provided?

All Optima Express plans include the following lead capture features which are prominently displayed with each listing:

  • Request More Info - Presents a form to request more information on a property
  • Schedule A Showing - Presents a form to schedule a showing for a property
  • Save This Property - Creates a Property Organizer account for site visitors to save listings and searches on your site
  • Email Alerts - Your site visitors can sign up for automated daily emails with new listings or price change notifications. You can also add Subscribers yourself in the account control panel.
  • Customizable User Registration - Provides many customizable settings for how, when, and where your site visitors are prompted with a registration form. Click here to learn more about this feature.
  • Request Info widget (for property details/landing pages)

Additional features that require user registration for lead capture include:

  • Contact - page with form
  • Property Valuation Request - page with form

Can Optima work with external lead management systems?

Yes! Lead forwarding options are included that can forward new leads to popular lead management systems or CRM's. Read our Lead Forwarding knowledge base article to learn more.

Review our General FAQ for information about IDX, our business terms, and company policies.