To be successful, there are many things you can do in your real estate market. We recommend doing six things to create your brand and make your mark in the world.
Personalize your website
Having a web presence is imperative for any real estate agent in the world today. Ninety-two percent of buyers use the internet in some way in their home search process and 50 percent of buyers use a mobile website or application in their home search. So what will make them pick you? Creating an interactive website with information potential home buyers want is an important key for success in attracting potential home buyers.
Be interactive on social media
Having a presence in social media is a must, especially if you are marketing to first-time home buyers. Millennials (ages 18-34) are a social generation and get most of their information on social media. In fact, the Deloitte report found that 47 percent of millennials are influenced in their purchases by social media, compared to 19 percent for all other age groups.
With so many potential ways to generate leads, how you can you know what the best bang is for your buck? Trusting professionals who know how to drive traffic to your website can be an effective outsourcing tool for generating leads. Other tools include PPC campaigns, Google AdWords, and Event Tracking tools to monitor site traffic.
Be the answer
Quality content on your social media and website outlets is a must. According to Lee Odden, CEO TopRank Marketing, “Effective digital marketing means being the best answer wherever your customers are looking.” That means learning where your demographics discover, consume and act on information. Ask the question, “What questions do my customers need answered and in what channels in order to buy?” Then inform them in an entertaining and engaging way.
Create a media kit
A media kit can be anything you about your brand that would identify you. A backgrounder, brochure and business card are great tools to start with. A media kit can be used to get a story in the news or as a pass along. Create different ways you can get your brand in the news, it’s free advertising and thousands of eyes can see you and your brand.
Start a blog
Blogging has grown tremendously the past 10 years, but why? People enjoy information that helps them make a decision or find value in an idea or product. If you can provide valuable insight on a specific trend, product, you can gain a loyal following. This does not mean only talking about your products or ideas, but really giving a person a way to make an informed decision. This following can be a great strength for your business and will grow as you make it relatable for others.