https://www.ihomefinder.com/wp-content/uploads/2016/01/ihf-logo-340.png 0 0 hank https://www.ihomefinder.com/wp-content/uploads/2016/01/ihf-logo-340.png hank2015-07-17 10:12:122015-08-03 13:57:43How to Generate Real Estate Leads
Consumers now have many options for exploring real estate listings online. To compete in this market and acquire new leads, it’s critical to have an effective lead acquisition and nurturing strategy. In this article, we’ll review methods for acquiring new real estate leads to help you grow your business. Some of these methods are simple while others will require more planning and follow-through, but they can all help you acquire more leads. We’ll talk about best practices for nurturing your leads in a future article.
EmailA lot of people think that email is no longer an effective marketing technique but studies continue to show that this is one of the best ways to get a response from potential clients. In addition to automated new listing email alerts, you can send email newsletters with tips on finding homes, local community news, market information or any other content your leads might find helpful.
Website OptimizationDoes your website need an overhaul? An optimized website will engage buyers and sellers and convert more of your visitors to leads. Website optimizations will generally fall into two categories: aesthetics and content.
Website AestheticsConsumers form an opinion about your website in a fraction of a second. The following key points can make a dramatic improvement in how well your site engages consumers:
- Professional, uncluttered look and feel
- Quick loading time
- Friendly user experience with simple navigation
Website ContentHere are some considerations for content on your website that will help make your site sticky and convert more visitors to leads.
> Unrestricted Property SearchAllow consumers to search and explore listings without prompts for registration. Or consider allowing a number of searches and property views before asking for registration. The simpler your default property search form is the better. Consider offering a separate advanced search option so users don’t have to face lots of options they don’t need.
> Listings Pages and GalleriesMake it easy to access and browse listings organized by local communities, neighborhoods or even specialized categories such as water view, golf course, distressed, etc. These can also help your SEO (discussed in the Seach Engine section below).
> Email AlertsMake sure you prominently feature an option to sign up for new listing email alerts. These emails provide your leads with listing links to your site for new or updated listings that match their search criteria. Consider adding an eye-catching graphic to your site that points out the benefits of Email Alerts with a link to the sign up form.
> Hyper Local Focus & Unique ContentYour website is your opportunity to present yourself as a local expert – something the large portal sites can’t provide! It’s also your opportunity to differentiate from other sites that simply have listings with no other useful information. Consider adding helpful community information, links to resources, and pictures. Search engines will index this content, bringing you more opportunities for free traffic from search engine results pages.
> Value PropositionPut yourself in the shoes of your site visitors. Why should they consider working with you? If you don’t clearly answer this on your website, you can expect fewer registrations from your site visitors. Include some brief bullets on your site that point out how your services, experience, and knowledge will help them with their next transaction. Featuring testimonials from satisfied clients can help build trust with new visitors and influence how many register on your website.
PPC (Pay-per-Click) Online Ad ChannelsFacebook, Twitter, Google, and Bing can all deliver advertisements to consumers using demographic criteria, time of day settings, and more. Each service will let you track your ad performance and modify your campaigns accordingly. Get Started with PPC: Google: https://www.google.com/adwords/ Bing: http://advertise.bingads.microsoft.com/en-us/home Facebook: https://www.facebook.com/business/products/ads Twitter: https://biz.twitter.com/ad-products
Social MediaSocial media is an essential component of lead generation. There are several different platforms, each with their own benefits and tactics. We’ll discuss social media strategies in more detail in future articles.
- Facebook – This is the most common network and building a strong presence here can really boost your lead generation. . Start by including a lot of facts about neighborhoods and properties to show off your local knowledge. Use lots of pictures and encourage people to share them. Don’t flood the newsfeed with your listings, though. You’re on a social network to attract and engage new followers with content .
- Twitter – This is a quick and simple way to get people thinking about moving and buying homes. You can link to important resources on your website and use hashtags to get in on the active conversations.
- Pinterest – This network is all about the best looking pictures. Create your own boards and fill them with pictures of the homes and yards as well as interesting images of the neighborhood and city. Make sure you have a good description of each image that is short and to the point.
- YouTube – This is the #2 rated search engine! Maximize your exposure by creating a channel and posting virtual tours or consider even simple slideshow videos using listing images.