https://www.ihomefinder.com/wp-content/uploads/2016/01/ihf-logo-340.png 0 0 hank https://www.ihomefinder.com/wp-content/uploads/2016/01/ihf-logo-340.png hank2018-04-26 09:13:162018-04-26 09:14:15How YourOrlando.com Uses the Latest Tech to Deliver a Better Experience
The YourOrlando.com team at RE/MAX Prime Properties is a group of top real estate agents serving the Orlando, Florida area. Phil Coffaro has been the agent lead here for more than 15 years and is currently the team leader 5 agents (2 listing agents and 3 buyer agents) with a number of overflow agents at the ready if things get too busy. Phil has always been tech-savvy, so, when the internet was still relatively young, he saw a huge opportunity there, and guided his team in that direction rather than sticking with traditional forms of real estate marketing. In all that time, Phil has seen a lot of trends come and go, but what has always set his team apart is their commitment to staying on the cutting edge of real estate technology.
Establishing an Online Reputation in the Orlando MarketThis decision to focus on the online marketplace really defined what the agency would become. They had purchased a number of usable domain names and soon found that YourOrlando.com was the one that really worked for them. It wasn’t much longer until they became something of an authority site for Orlando. After the website launched, it absolutely took off and forced the agency to staff for the demand. With their position in the market established, the question is how to scale up further without increasing the time required to manage more agents. This is one of the reasons they began looking into iHomefinder’s ONE.
Making the Shift to ONEThe focus on cutting-edge tools and strategies has helped Phil and the YourOrlando.com team systemize all of their processes and provide a consistent experience for buyers, sellers, and agents. As they shifted onto the iHomefinder ONE platform, they’ve begun to see increased value in a number of areas.
Manage the business
Manage the leads
Manage the team