What is responsive design?
Responsive web design enables content to adapt fluidly to different screen sizes and orientations. This eliminates the need to design and maintain separate websites for different devices or screen sizes.
There are also significant SEO benefits in having a responsive website versus redirecting to mobile-only versions. For example, Google explicitly recommends a single, responsive website as its preferred configuration for mobile websites.
Redirects are not used in responsive design, so don’t be misled by services that use redirects and claim to be responsive.
Does Optima Express work on all mobile devices?
All versions of Optima Express provide a great experience on any device and screen size when used with a responsive WordPress theme. The IDX design is fully responsive and will automatically adjust for different devices and screen sizes. We also include a standalone mobile IDX website which you may use if your WordPress theme is not responsive.
Does Optima work on a WordPress multisite?
Yes – a network installation is possible for a multisite. Each user client requires a separate Optima Express account with a corresponding registration key, entered in the client’s WordPress dashboard.
What WordPress themes are compatible with Optima?
Our WordPress Theme Guide lists WordPress themes that are tested and maintained for compatibility with Optima by their respective developers. If you’re considering a theme that’s not listed in our WordPress Theme Guide, we recommend testing your theme with a free Optima Express trial and checking for theme compatibility issues discussed in our Optima Express Trial Checklist for WordPress.
Will my site get SEO credit for IDX listings?
Yes. Optima put listings directly on your domain, ensuring that your site gets full SEO credit.
Where can I get the WordPress plugin?
We have two separate Knowledge Bases for Optima for WordPress (Optima Express) where you will find steps for installing the plugin and working with the features.
If you are using a responsive WordPress theme, visit the Responsive Optima Express Knowledge Base.
If you are not using a responsive WordPress theme, visit the Fixed-Width Optima Express Knowledge Base.
How much can the display be customized?
Web developers can use CSS to customize many elements of Optima IDX and Optima Express, such as background colors, button colors, font attributes, and more.
Our free trial accounts allow web developers to explore the display styling options available.
Can anyone get an iHomefinder Optima account?
All of our paid accounts require IDX licensing approval from an MLS® System. You must be a real estate professional who is an active participant of an MLS® System to qualify for IDX licensing. Our free trial accounts do not require IDX licensing and use California listings provided for demonstration purposes only.
Our IDX Coverage page provides a list of MLS® Systems for which we currently offer service. We add new service regularly, so please contact us about adding service if you don’t see your MLS® System listed.
What kind of lead capture tools are provided?
All Optima Express plans include the following lead capture features which are prominently displayed with each listing:
- Request More Info – Presents a form to request more information on a property
- Schedule A Showing – Presents a form to schedule a showing for a property
- Save This Property – Creates a Property Organizer account for site visitors to save listings and searches on your site
- Email Alerts – Your site visitors can sign up for automated daily emails with new listings or price change notifications. You can also add Subscribers yourself in the account control panel.
- Customizable User Registration – Provides many customizable settings for how, when, and where your site visitors are prompted with a registration form. Click here to learn more about this feature.
- Request Info widget (for property details/landing pages)
Additional features that require user registration for lead capture include:
- Contact – page with form
- Property Valuation Request – page with form
Can Optima integrate with other services?
Do I have to arrange hosting and WordPress installation for my OmniPress site?
No. The price of an OmniPress sites includes hosting and WordPress setup as well as one domain name.
Do OmniPress websites work on all mobile devices?
OmniPress websites provide a great experience on any device and screen size, without requiring a separate mobile IDX website. Each OmniPress theme design is fully responsive and will automatically adjust for different devices and screen sizes.
What theme options are available for OmniPress websites?
A variety of real estate-specific themes are available to choose from in the WordPress Admin area of an OmniPress website. These are the only themes that can be used with OmniPress websites.
If you have found a specific theme you’d like to use for your website, you can arrange for hosting the website yourself and use our Optima Express plugin to add IDX search and lead capture features to your WordPress website.
I’m not very technical. Is an OmniPress site right for me?
Yes. OmniPress sites give you all the benefits of WordPress without the hassle of setting up hosting, installing WordPress, a theme and plugins. Simply select the theme you like, enter your information and your site is created, with IDX installed and your navigation menu linked. There are some simple configuration tasks, like adding your logo and bio information, but these are made easy with a simple interface and direct links to site customization options.
You can customize your site further and add additional content as you learn the basics of WordPress, and iHomefinder Support is available to assist you with any questions you have.
If you’d like us to handle your website personalization for you, check out our OmniPress Prime plan which includes our premium setup service and monthly maintenance.
I want to customize my website quite a bit. Is an OmniPress site right for me?
Although you cannot install third party themes for use with OmniPress websites, you can do quite a bit to customize your site using any one of the provided themes.
You can also install select plugins that have been approved and tested for compatibility with OmniPress sites. If there’s a plugin you’d like that isn’t supported, it’s possible we can consider it for addition to the plugin library after testing.
We recommend using our Optima Express plugin on your own WordPress installation if you’re interested in making your own theme, using a third party theme, or adding a number of plugins that aren’t currently supported in OmniPress sites.
I have another website. Can I switch to an OmniPress site?
Yes. The OmniPress setup process is easy and takes just a few minutes to have a live WordPress website. If your current website is on WordPress, you can import your pages and posts so you won’t lose any valuable content you created. When your IDX is approved and your site content has been moved over, just change your domain name to point to your OmniPress site.
Can OmniPress websites integrate with other services?