The following is a comprehensive list of all Optima features.

You can also read a description of Optima features or compare our Optima plans.

IDX Search

  • Property Search Form
  • Advanced Search Form
  • Open Homes Search Form
  • Polygon "Draw on Map" Search
  • Interactive Map Search
  • Address and MLS Number Search
  • Quick Search Widgets in 3 Layout Options
  • Free-Text Search Form with Auto-Suggest Widget
  • Customizable City and Zip Code Lists
  • Open House Search
  • Property Search for Facebook

Listings Display

  • Property Gallery Slider - Customizable Grid
  • Featured Properties Page
  • Sold/Pending Properties Page
  • Supplemental Properties Page
  • Featured Properties for Facebook
  • Unlimited Saved Search Results Pages
  • Polygon Saved Search Pages
  • Gallery Widgets (Saved Searches and Featured Properties)
  • Enter and Display Off-Market Listings

Property Details

  • Listing Feature Details
  • Schools Information (
  • WalkScore with Map - local amenities, attractions, public transportation, and more
  • Map View
  • Large Photo Support with Retina-quality (where available)
  • Social Media Sharing
  • Email to a Friend
  • Virtual Tour Link
  • Down Payment Assistance Link (where available)

Lead Generation

  • Schedule a Showing
  • Information Request
  • Searches Saved by Visitors
  • Email (Listing) Alerts
  • Property Organizer
  • Customizable Visitor Registration
  • Contact Form
  • Home Valuation Request Form
  • Lead Management System
  • Lead Forwarding to Third Party Services
  • Lead Activity Notifications (Email & Text)
  • Lead Activity Reporting
  • Automated Lead Activity Email Reports


  • MarketBoostTM Market Report Pages
  • MarketBoostTM Drip Email Marketing

Learn more >

Search Engine Optimization

  • Indexable Listings
  • IDX on Your Chosen Domain (without framing)
  • Saved Search Master Page Index
  • Optimized Property Detail URLs
  • Optimized Title, Meta and Keyword Tags in Property Details Pages
  • Customizable IDX Page Titles and Permalinks
  • Social Media Integration and Backlinks
  • Embed saved searches directly into your own WordPress pages and posts without framing | Learn more >

Mobile IDX

  • No Download Required
  • Works Across Android, BlackBerry, iPhone
  • Intelligent Auto-Redirect Option
  • Customizable Mobile Branding
  • "Call Now" Lead Capture
  • "More Info Request" Lead Capture
  • QR Code Support

The Mobile IDX website is not required when using a responsive WordPress theme.


  • Customizable Permalinks on IDX Pages
  • Customizable Title Tags on IDX Pages
  • Built on Bootstrap for unmatched adaptability
  • Customize Information On Your Listings
  • Logo Display on Your Listings

Brokerage Features

  • Featured Listings from Multiple Agents/Offices
  • Office Information Pages
  • Office Roster Pages
  • Mobile Office and Agent Pages
  • Agent Bio Pages with Agents' Listings
  • Auto or Manual Lead Assignment Options
  • Geographical and Preferred Language Lead Assignment Options
  • Agent Log-In System
  • Branded Email Alerts (listings) for Agents

Marketing Automation

  • Automated follow-up
  • "Smart Content" listing recommendations
  • Customizable email campaigns
  • Lead Aggregation from multiple lead sources

Learn more >


  • Site Activity Reporting with Trend Charts
  • Agent Bio Widget
  • Social Media Widget
  • IDX Event Tracking for Google Analytics