Manage your site traffic
Overview
Organic Traffic / SEO
Optima Express can contribute to your SEO strategy by adding listings to your site for search engines to index directly on your domain. Options are also available for customizing title and meta description tags on IDX pages which can boost keyword rankings and click-through’s to your site from search engine results pages.
PPC (Pay-Per-Click)
Advertising on Google AdWords, Bing, Facebook and other publishers is a great way to bring more traffic to your site. With the IDX Event Tracking feature in Optima Express, you’ll have access to comprehensive reporting within Google Universal Analytics so you can analyze how visitors are interacting with IDX content and understand how your ad campaigns are contributing to new lead acquisition.
Getting Started
Analytics and Your IDX
IDX Event Tracking helps you to better understand how your organic and paid traffic is engaging with the IDX features on your site. It’s included in all Optima Express plans using responsive design and will provide detailed reporting in Google Universal Analytics to help guide your site optimization and SEO and PPC efforts. Learn more about IDX Event Tracking >>
SEO
A sound SEO strategy can provide measurable long term gains by attracting a greater volume of targeted site visitors who are more likely to convert to leads on your site. It will require an ongoing effort and time commitment, so you might consider hiring a reputable SEO consultant if you don’t expect to invest the time yourself.
Here are some resources for getting familiar with SEO best practices and their application in real estate.
Google Search Engine Optimization Starter Guide – This guide provides the groundwork for a sound SEO strategy
iHomefinder Learning Center Series webinar: “Get More Leads from SEO” – View a recorded archive of this recent live webinar packed with information.
Title and meta tag customization in Optima Express – Learn how to optimize the IDX pages in your Optima Express account.
Extra SEO Juice
Optimize your own website pages and posts for search engines, then boost their SEO even further by directly embedding IDX listings without using framing. Great for building high-ranking landing pages! Learn how >
PPC
“An Introduction to PPC for Real Estate Professionals” – Watch a recording of this recent iHomefinder Learning Center Series webinar.
Introduction to Google AdWords
Frequently Asked Questions
Can I use Google Analytics to access IDX event reporting if I am not doing PPC advertising?
Absolutely! As long as you have an Optima Express account using responsive design, you can take advantage of IDX Event Tracking with Google Universal Analytics.
Is there a way to see the different sources of my leads within my IDX Control Panel?
Lead Source Tracking is available in the responsive version of Optima Express. URL parameters can be used to populate a “Lead Source” field when leads register after clicking through links you have posted to third party publishers. Learn how to set this up in our Lead Source Tracking Knowledgebase article.
What is Google Universal Analytics?
Universal Analytics is the newest version of Google Analytics and offers many new features and benefits. You can learn more about what’s new in Univeral Analytics on Google’s support website >>
If you’re new to Google Analytics, you can learn more about it on the Google Analytics website >>
