Analytics and Your IDX
IDX Event Tracking helps you to better understand how your organic and paid traffic is engaging with the IDX features on your site. It’s included in all Optima Express plans using responsive design and will provide detailed reporting in Google Universal Analytics to help guide your site optimization and SEO and PPC efforts. Learn more about IDX Event Tracking >>
A sound SEO strategy can provide measurable long term gains by attracting a greater volume of targeted site visitors who are more likely to convert to leads on your site. It will require an ongoing effort and time commitment, so you might consider hiring a reputable SEO consultant if you don’t expect to invest the time yourself.
Here are some resources for getting familiar with SEO best practices and their application in real estate.
Google Search Engine Optimization Starter Guide – This guide provides the groundwork for a sound SEO strategy
iHomefinder Learning Center Series webinar: “Get More Leads from SEO” – View a recorded archive of this recent live webinar packed with information.
Title and meta tag customization in Optima Express – Learn how to optimize the IDX pages in your Optima Express account.
Extra SEO Juice
Optimize your own website pages and posts for search engines, then boost their SEO even further by directly embedding IDX listings without using framing. Great for building high-ranking landing pages! Learn how >
“An Introduction to PPC for Real Estate Professionals” – Watch a recording of this recent iHomefinder Learning Center Series webinar.
Introduction to Google AdWords
Introduction to Facebook Advertising
Introduction to Microsoft Bing Advertising