Are you looking for ways to boost lead capture on your site? Here are some tips to attract your target audience and encourage more lead registrations.

Use Responsive Web Design

If you’re still using our fixed-width design, switch to our Responsive design to enable these key benefits:
  • Provide a great search experience on all devices
  • Show open contact forms next to listing details
  • Offer street address and listing ID search
  • Enable additional registration popups
Are you on fixed-width? Make the switch! Optima Express plugin for WordPress | Switch to responsive > Optima IDX for custom websites | Switch to responsive >

Enable Registration Prompts

  • Present registration prompts to your site visitors based on their actions. Learn how >
  • Use popups to encourage visitors to subscribe to listing email alerts for each search they perform. Learn how >
  • NEW! Add custom content to your registration prompts. Learn how >

  • Build Optimized Landing Pages

    Use landing pages to attract and engage your target audiences (areas of interest, price ranges, first time buyers, renters, sellers, etc.). These should support the needs and interests of each audience and encourage them to register for listing alert emails or MarketBoost Market reports.

    Drive Traffic

    SEO - Organic Traffic from Search Engines
    • Use keywords in your landing pages that match the search terms your target audience are likely to use in search engines.
    • Create blog posts that focus on your target keywords and link to your landing pages.
    • Add links to your landing pages in your site navigation.
    For more tips on SEO, check out our article SEO Tactics You Can Put To Use Immediately
    PPC - Paid Traffic Run ad campaigns with paid advertising services such as Google AdWords and Facebook. Use separate campaigns for each audience to focus on the appropriate keywords and landing pages on your site.

Encourage more lead registrations with Email Alert Popups! This new feature is available now in all accounts using responsive design. Just turn on the option in your account control panel and the popup (shown below) will display on every search results page after a visitor performs a search. Learn how >>

Grow Business

Why nurture leads? Marketing to acquired leads is smart!

Forrester Consulting found the following consistencies in companies that nurture leads:
  • They generate 50% more leads at a lower cost per lead
  • They reduce the percentage of ignored leads
  • They raise close rates on leads by 7%
  • They increase agent take home pay - and with a shorter ramp for new agents

How to nurture your leads

Let's start by looking at a typical lead funnel. The top of funnel activity includes activity such as paid search campaigns (i.e. AdWords, Bing), publisher ads, reciprocal links, SEO/organic traffic, and manually entered leads acquired from events such as open houses. Lead Funnel The nurture stage is where your activity makes all the difference. The following key features in your IDX account help with the nurture stage:
  • Property Organizer - Once signed up, leads can save their favorite listings and searches on your site.
  • Email Alerts - Automated emails with your branding send the latest new or changed listings to your leads.
  • Site activity reports - View summary reports of lead activity on your site.
  • Lead activity reports - View searches conducted and properties viewed by your each of your leads.

Response Time Is Important

Lead Response Time

Inaction and Its Consequences

Here are some of the consequences of not taking the appropriate action when prospects register on your site:
You didn’t follow up when the lead registered on your site.
You’ll lose the lead! Reports suggest that 50% of online leads never receive a response.
You weren’t the first agent to follow up.
You’ll likely lose the lead. Nearly 80% of the business goes to the first agent who responds.
You forgot to place a follow up call.
You may lose the lead. It takes 6-8 calls/personalized emails before buyers/sellers are ready for a transaction.
You didn’t send drip email updates.
You may lose the lead. Some 30% of “non-yes” calls will agree to drip emails. Of these, 1/6th will turn into clients.

In Closing

It takes multiple interactions with leads to convert them into buyer or seller clients. Your IDX system not only helps you acquire leads, but can also help you nurture those leads and grow your business!