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Introducing Brian Barry of All East Bay Properties

 Brian Barry Blog Post Image In 2005, Brian Barry, began working with Jason Crouch at All East Bay Properties. The company was just opening in Emeryville, California, right across the Bay from San Francisco, and Brian had the opportunity to work with them from the start, serving as the marketing and technology manager. Now, with a team of only five, they are one of the top real estate offices in town, specializing in condominiums and rental properties. In a typical year, they sell roughly 30 properties with a topline revenue of $20 million. They attribute their success to consistently drawing in new website visitors and repeat clients with their extensive local knowledge of the East Bay real estate market.

The Evolution of Brian’s Website Promotion

Brian’s team started by investing in social media marketing to complement their regular marketing techniques (such as sending postcards every 2-3 months and regular email marketing). Then, with his background in web design and some search engine optimization (SEO), Brian was able to help the agency rank first in the search results for the search query: “Emeryville real estate.” Later, Google’s algorithm changed and their page dropped a few spots, so Brian began looking more into social media marketing. Brian was fairly new to social media, but he saw how it could add value to his real estate business. Over the past few years, they have maintained a blog that is rich with infographics sourced, in part, from their local MLS. Each of these blog posts are heavily promoted on their social media channels. Brian also created and launched a Facebook ad campaign. As a result, they have received more online exposure, facilitated online interactions, and further established themselves as a local real estate market leader. In fact, over the last few years, their Facebook followers have grown to 5,500. Now, with solid website and social media traffic, he just needed something that would enhance his website with the same functionality as larger brokerages and destination sites. He chose iHomefinder and MarketBoost to provide these tools for his website.

Making the Move to iHomeFinder IDX’s MarketBoost

Brian and his team immediately improved their ability to manage their listings with iHomefinder’s responsive IDX. MarketBoost gave him an advantage in the area because it provided visitors with a wide range of information about sold and open property listings as well as price changes. They couldn’t provide visitors these services in the past, but this gave them a chance to develop deeper online engagement with their potential leads. These tools turned his website into a significant source of leads, and the team capitalized on it by using the lead setting that requires registration after conducting two property searches. Brian can then offer those leads Market Reports via iHomefinder’s MarketBoost, which includes detailed information about the local market. The All East Bay Properties’ team employs a unique method of reaching out to these potential clients by creating markets defined by the specific building rather than a geographic area. Clients love the hyper-local marketing and return to Brian’s website again and again as the detailed market reports provide insights not available from other brokerages. Brian and his team created 12 markets, which will increase in the future. The current markets are all condominium complexes or rental properties where they have amassed a significant amount of local knowledge over the years.

Initial Results

With iHomefinder’s IDX on his website, Brian’s team was able to get more traffic to their site and generate more leads and repeat visitors. Adding iHomefinder’s MarketBoost to their website provided significant value to the brokerage:
  1. Solidify their reputation and image as local real estate experts. Brian and his team have gained the trust of sellers, buyers, and landlords who turn to them to rent and manage their properties. With MarketBoost, they are well-positioned to build upon this trust by providing relevant content to their new and past clients.
  2. Provide a means to nurture leads. For years, sellers and buyers have leveraged the internet to gain market knowledge prior to engaging with real estate agents. Brian and his team leveraged the power of MarketBoost to ensure clients always received the desired information directly from them (instead of the big portals). This keeps them ‘Top-of-Mind’ when the client is ready to transact.
  3. Save valuable agent time. By providing insights from the local market to their potential clients, his agents can free up more of their time to interact with clients much closer to transacting.
Brian is very pleased with the detailed local market information available through MarketBoost. He has established All East Bay Properties as the local real estate experts, and this had led to their growth in both first-time clients and repeat customers.

Service Available for Tallahassee Board of REALTORS®

tallahasseeMembers of the Tallahassee Board of REALTORS® can now take advantage of the wide range of features provided in iHomefinder IDX products, including customizable MLS search and lead capture, map search, mobile IDX for all smartphones, and more. Counties included in this association include Leon, Wakulla, Gadsden, and Jefferson counties. Interested participants in this association can visit our MLS® System information page for more details.

iHomefinder IDX Products Now Available for Nevada County Association of REALTORS® in California

nevcty-broadThe Nevada County Association of REALTORS® is based out of Grass Valley, California and has approximately 700 agent members and 800 property listings. This Association covers the areas of Sierra Nevada and Gold Country, from Grass Valley to Nevada City and Truckee. Interested participants in this association can visit our MLS® System information page for more details.

Optima Express SEO Tools

Optima Express, the WordPress IDX plugin from iHomefinder, now offers Power and Broker clients new ways to boost SEO and get listings indexed. Sign up for Optima Express today to take advantage of these great new features. Community Pages wizard Power and Broker clients can easily create a Community Pages section for their site, to display listings as well as any community information they wish to enter. These pages show site visitors your areas of expertise while also providing links for search engines to follow and index MLS listings on your site. To set up a Community Page: 1. Within your WordPress Admin, go to Optima Express > Community Pages 2. Enter the search criteria for your new Community Page 3. Edit the Community Page title if needed 4. Save changes 5. A new page has been added to the Pages section, featuring a Listing Gallery with your search criteria. Add additional content and photos above or below the listing content. 6. If you’re using the Optima Express Navigation Menu, your new page will automatically be added to the Communities submenu SEO City Links Widget Easily add links to cities you serve and have them indexed by search engines. A great widget for the footer of your site, SEO City Links can be dropped into any widget area through the WP Admin’s Appearance > Widgets section. Configure the widget by accessing SEO Links within the Optima Express menu of your WordPress Admin and taking the following steps: 1. Configure the city/zip and link name, along with any other search criteria you’d like added 2. Save changes 3. Your link will be displayed in alphabetical order within the widget 4. Customize the width of the link columns by adjusting the value in the Link Width field

Optima Express – More Options More Power

There's no slowing down the enhancements we keep adding to Optima Express!

Our latest free update adds the following new options for greater flexibility and even more SEO benefit:
  • Customizable Permalinks for IDX pages
  • Customizable IDX Page Titles
  • Template Selection for IDX Pages - very handy for themes that offer multiple templates
 

It's easy!
Just update your Optima Express plugin and visit our Optima Express Guide for instructions.    

Optima Express Pro – Best In Class

Did you know Optima Express Pro is the only IDX plugin for WordPress in its class that puts IDX directly on your domain (not framed like other IDX plugins) AND provides a customizable visitor registration option? You also get advanced lead activity tracking and reporting, showing you what listings your leads have viewed or saved. Our Email Alert system lets you apply your branding and tracks all automated emails sent to your leads and which listings they have clicked-through. A complete Mobile IDX website is also included in Optima Express Pro. Mobile users have a seamless experience with no download required! You get all of these features and a whole lot more for $39.95 per month with no term contract! Contact us today to learn more, sign up, or get a 10-day trial account. Once you see what's included with Optima Express, you won't look any further for your ideal IDX plugin for WordPress.