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Introducing Brian Barry of All East Bay Properties

 Brian Barry Blog Post Image In 2005, Brian Barry, began working with Jason Crouch at All East Bay Properties. The company was just opening in Emeryville, California, right across the Bay from San Francisco, and Brian had the opportunity to work with them from the start, serving as the marketing and technology manager. Now, with a team of only five, they are one of the top real estate offices in town, specializing in condominiums and rental properties. In a typical year, they sell roughly 30 properties with a topline revenue of $20 million. They attribute their success to consistently drawing in new website visitors and repeat clients with their extensive local knowledge of the East Bay real estate market.

The Evolution of Brian’s Website Promotion

Brian’s team started by investing in social media marketing to complement their regular marketing techniques (such as sending postcards every 2-3 months and regular email marketing). Then, with his background in web design and some search engine optimization (SEO), Brian was able to help the agency rank first in the search results for the search query: “Emeryville real estate.” Later, Google’s algorithm changed and their page dropped a few spots, so Brian began looking more into social media marketing. Brian was fairly new to social media, but he saw how it could add value to his real estate business. Over the past few years, they have maintained a blog that is rich with infographics sourced, in part, from their local MLS. Each of these blog posts are heavily promoted on their social media channels. Brian also created and launched a Facebook ad campaign. As a result, they have received more online exposure, facilitated online interactions, and further established themselves as a local real estate market leader. In fact, over the last few years, their Facebook followers have grown to 5,500. Now, with solid website and social media traffic, he just needed something that would enhance his website with the same functionality as larger brokerages and destination sites. He chose iHomefinder and MarketBoost to provide these tools for his website.

Making the Move to iHomeFinder IDX’s MarketBoost

Brian and his team immediately improved their ability to manage their listings with iHomefinder’s responsive IDX. MarketBoost gave him an advantage in the area because it provided visitors with a wide range of information about sold and open property listings as well as price changes. They couldn’t provide visitors these services in the past, but this gave them a chance to develop deeper online engagement with their potential leads. These tools turned his website into a significant source of leads, and the team capitalized on it by using the lead setting that requires registration after conducting two property searches. Brian can then offer those leads Market Reports via iHomefinder’s MarketBoost, which includes detailed information about the local market. The All East Bay Properties’ team employs a unique method of reaching out to these potential clients by creating markets defined by the specific building rather than a geographic area. Clients love the hyper-local marketing and return to Brian’s website again and again as the detailed market reports provide insights not available from other brokerages. Brian and his team created 12 markets, which will increase in the future. The current markets are all condominium complexes or rental properties where they have amassed a significant amount of local knowledge over the years.

Initial Results

With iHomefinder’s IDX on his website, Brian’s team was able to get more traffic to their site and generate more leads and repeat visitors. Adding iHomefinder’s MarketBoost to their website provided significant value to the brokerage:
  1. Solidify their reputation and image as local real estate experts. Brian and his team have gained the trust of sellers, buyers, and landlords who turn to them to rent and manage their properties. With MarketBoost, they are well-positioned to build upon this trust by providing relevant content to their new and past clients.
  2. Provide a means to nurture leads. For years, sellers and buyers have leveraged the internet to gain market knowledge prior to engaging with real estate agents. Brian and his team leveraged the power of MarketBoost to ensure clients always received the desired information directly from them (instead of the big portals). This keeps them ‘Top-of-Mind’ when the client is ready to transact.
  3. Save valuable agent time. By providing insights from the local market to their potential clients, his agents can free up more of their time to interact with clients much closer to transacting.
Brian is very pleased with the detailed local market information available through MarketBoost. He has established All East Bay Properties as the local real estate experts, and this had led to their growth in both first-time clients and repeat customers.

Location Customization

Your Property Search forms were already smart. Now they're even smarter!
Now available in all accounts, Location Customization allows search forms to recognize additional location types. Setting it up is as simple as selecting fields to include from your board’s available Geographic Search Criteria within your account Control Panel.
Neighborhood autosuggest:
Search Form
Setting up Location Customization
Ready to get started? We've put together a quick step-by-step guide for you >>

New! Site Activity Reports

You may have noticed your iHomefinder account is now sending you email reports with information about your site activity. If you have not received these new emails yet, you will receive them soon! The following activity information is provided in the reports, dependent upon the lead activity on your site. Most Active Leads Properties Saved Email Update Click-Thrus Saved Searches Total Searches  Total Properties Viewed Emails are sent daily by default as long as there is new data to show. You'll find options at the bottom of each email to change your delivery preference to weekly or monthly, or you can unsubscribe to stop receiving these emails. You can view these emails on all devices, and links are provided that login to your mobile-friendly account Control Panel, where you can access all lead information in your account. You can also email your most active leads right from the report, without having to login to your Control Panel.   siteactivity_post2 sample1   sample2a

iHomefinder Facebook App Default

Our Facebook App is included in our Optima IDX and iSite accounts. Many clients have asked about setting the Facebook App as the default when their Facebook business page is opened. You just have to click Manage Permissions when using the Business page, select Property Search as the Default Landing Tab and Save Changes. That's it!    

iHomefinder Facebook App is here!

We're very excited to announce our new Facebook App which lets Optima IDX clients add a Property Search option to their Facebook business page.

 

After completing the search form, visitors are brought to your website to view search results and listing details within your Optima IDX account. The Facebook app is a free addition and is now available in Optima IDX account packages (Agent, Power, and Broker) and iSite IDX website accounts. Please note the Facebook app is not offered with Optima Express accounts (IDX plugin for WordPress).   How to add the iHomefinder App to your Facebook Business Page:
  1. Login into your Control Panel where you will see an announcement of this new feature.
  2. Click on the Get Started button.
  3. You'll be prompted to login to your Facebook account.
  4. Select the page where you'd like the link to property search to appear.
  5. Confirm your selection.
Your property search link will now appear on your Facebook business page! As always, if you are if you are a current client or reseller and have technical questions, contact us support@ihomefinder.com or at 1-866-700-8855 ext 375.  If you are a prospective client or reseller, please contact us here or at 1-866-700-8855 ext 374.

Optima Express – More Options More Power

There's no slowing down the enhancements we keep adding to Optima Express!

Our latest free update adds the following new options for greater flexibility and even more SEO benefit:
  • Customizable Permalinks for IDX pages
  • Customizable IDX Page Titles
  • Template Selection for IDX Pages - very handy for themes that offer multiple templates
 

It's easy!
Just update your Optima Express plugin and visit our Optima Express Guide for instructions.    

Optima Express Pro – Best In Class

Did you know Optima Express Pro is the only IDX plugin for WordPress in its class that puts IDX directly on your domain (not framed like other IDX plugins) AND provides a customizable visitor registration option? You also get advanced lead activity tracking and reporting, showing you what listings your leads have viewed or saved. Our Email Alert system lets you apply your branding and tracks all automated emails sent to your leads and which listings they have clicked-through. A complete Mobile IDX website is also included in Optima Express Pro. Mobile users have a seamless experience with no download required! You get all of these features and a whole lot more for $39.95 per month with no term contract! Contact us today to learn more, sign up, or get a 10-day trial account. Once you see what's included with Optima Express, you won't look any further for your ideal IDX plugin for WordPress.