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Introducing Brian Barry of All East Bay Properties

 Brian Barry Blog Post Image In 2005, Brian Barry, began working with Jason Crouch at All East Bay Properties. The company was just opening in Emeryville, California, right across the Bay from San Francisco, and Brian had the opportunity to work with them from the start, serving as the marketing and technology manager. Now, with a team of only five, they are one of the top real estate offices in town, specializing in condominiums and rental properties. In a typical year, they sell roughly 30 properties with a topline revenue of $20 million. They attribute their success to consistently drawing in new website visitors and repeat clients with their extensive local knowledge of the East Bay real estate market.

The Evolution of Brian’s Website Promotion

Brian’s team started by investing in social media marketing to complement their regular marketing techniques (such as sending postcards every 2-3 months and regular email marketing). Then, with his background in web design and some search engine optimization (SEO), Brian was able to help the agency rank first in the search results for the search query: “Emeryville real estate.” Later, Google’s algorithm changed and their page dropped a few spots, so Brian began looking more into social media marketing. Brian was fairly new to social media, but he saw how it could add value to his real estate business. Over the past few years, they have maintained a blog that is rich with infographics sourced, in part, from their local MLS. Each of these blog posts are heavily promoted on their social media channels. Brian also created and launched a Facebook ad campaign. As a result, they have received more online exposure, facilitated online interactions, and further established themselves as a local real estate market leader. In fact, over the last few years, their Facebook followers have grown to 5,500. Now, with solid website and social media traffic, he just needed something that would enhance his website with the same functionality as larger brokerages and destination sites. He chose iHomefinder and MarketBoost to provide these tools for his website.

Making the Move to iHomeFinder IDX’s MarketBoost

Brian and his team immediately improved their ability to manage their listings with iHomefinder’s responsive IDX. MarketBoost gave him an advantage in the area because it provided visitors with a wide range of information about sold and open property listings as well as price changes. They couldn’t provide visitors these services in the past, but this gave them a chance to develop deeper online engagement with their potential leads. These tools turned his website into a significant source of leads, and the team capitalized on it by using the lead setting that requires registration after conducting two property searches. Brian can then offer those leads Market Reports via iHomefinder’s MarketBoost, which includes detailed information about the local market. The All East Bay Properties’ team employs a unique method of reaching out to these potential clients by creating markets defined by the specific building rather than a geographic area. Clients love the hyper-local marketing and return to Brian’s website again and again as the detailed market reports provide insights not available from other brokerages. Brian and his team created 12 markets, which will increase in the future. The current markets are all condominium complexes or rental properties where they have amassed a significant amount of local knowledge over the years.

Initial Results

With iHomefinder’s IDX on his website, Brian’s team was able to get more traffic to their site and generate more leads and repeat visitors. Adding iHomefinder’s MarketBoost to their website provided significant value to the brokerage:
  1. Solidify their reputation and image as local real estate experts. Brian and his team have gained the trust of sellers, buyers, and landlords who turn to them to rent and manage their properties. With MarketBoost, they are well-positioned to build upon this trust by providing relevant content to their new and past clients.
  2. Provide a means to nurture leads. For years, sellers and buyers have leveraged the internet to gain market knowledge prior to engaging with real estate agents. Brian and his team leveraged the power of MarketBoost to ensure clients always received the desired information directly from them (instead of the big portals). This keeps them ‘Top-of-Mind’ when the client is ready to transact.
  3. Save valuable agent time. By providing insights from the local market to their potential clients, his agents can free up more of their time to interact with clients much closer to transacting.
Brian is very pleased with the detailed local market information available through MarketBoost. He has established All East Bay Properties as the local real estate experts, and this had led to their growth in both first-time clients and repeat customers.

SEO Tactics You Can Put To Use Immediately

SEO Tactics 2016 Real Estate  

Share this Image On Your Site

  Our Learning Center Series session on November 18 provided proven SEO tactics you can use to bring more buyers and sellers to your website. iHomefinder's Shaw Taylor was joined by Tyler Zey of Easy Agent Pro to present the following content:
  • SEO basics & how it can help your business
  • The importance of keywords in SEO and how to put them to work
  • How and where to add lead capture elements to convert site traffic
  • Case studies focusing on best practices
  • Putting concepts to work using the iHomefinder SEO worksheet

Webinar Recording

You can watch a recording of the webinar at any time using the following link: Watch the webinar recording >>

iHomefinder SEO Worksheet

by Easy Agent Pro The SEO worksheet that was used for a portion of the session is available for your own use. Watch the webinar recording to understand how this worksheet can be put to use for your own SEO effort. Click the link below and select "Make a copy..." under the File menu. Go to the worksheet and make a copy >

Have questions?

Contact us      

The IDX Opportunity | Real Estate IDX Websites

The IDXOpportunity

Free eBook

The real estate market is undergoing significant change. Individual agents and brokerages have to find and use the right systems and tools to compete on every level. On top of that, the large real estate portals, like Trulia and Zillow, are changing homebuyer expectations every day. Our free eBook, "The IDX Opportunity", discusses how real estate IDX websites empower you to compete effectively. With the ebook you will learn:
  • Why IDX is important
  • How to meet current consumer expectations
  • How rapidly IDX has been adopted in top US markets
  • Tips for choosing an IDX vendor
Get the eBook

NEW – Fresh Theme for OmniPress Websites

New OmniPress Website ThemeOmniPress IDX ready websites have provided IDX listings and lead nurturing benefits to real estate professionals for quite some time. Now, we’re adding the sizzle!

Introducing "Fresh"

Our new WordPress theme available for OmniPress websites, adds a striking, fully responsive design option for your website. Like all OmniPress website themes, it provides a flexible design that real estate professionals can further personalize for their brand. The fully responsive design scales seamlessly across devices and screen sizes, eliminating the need for separate mobile IDX wesbites. The “Fresh” theme is available now for all OmniPress accounts.

Using Your IDX To Close Business

Grow Business

Why nurture leads? Marketing to acquired leads is smart!

Forrester Consulting found the following consistencies in companies that nurture leads:
  • They generate 50% more leads at a lower cost per lead
  • They reduce the percentage of ignored leads
  • They raise close rates on leads by 7%
  • They increase agent take home pay - and with a shorter ramp for new agents

How to nurture your leads

Let's start by looking at a typical lead funnel. The top of funnel activity includes activity such as paid search campaigns (i.e. AdWords, Bing), publisher ads, reciprocal links, SEO/organic traffic, and manually entered leads acquired from events such as open houses. Lead Funnel The nurture stage is where your activity makes all the difference. The following key features in your IDX account help with the nurture stage:
  • Property Organizer - Once signed up, leads can save their favorite listings and searches on your site.
  • Email Alerts - Automated emails with your branding send the latest new or changed listings to your leads.
  • Site activity reports - View summary reports of lead activity on your site.
  • Lead activity reports - View searches conducted and properties viewed by your each of your leads.
 

Response Time Is Important

Lead Response Time

Inaction and Its Consequences

Here are some of the consequences of not taking the appropriate action when prospects register on your site:
You didn’t follow up when the lead registered on your site.
You’ll lose the lead! Reports suggest that 50% of online leads never receive a response.
You weren’t the first agent to follow up.
You’ll likely lose the lead. Nearly 80% of the business goes to the first agent who responds.
You forgot to place a follow up call.
You may lose the lead. It takes 6-8 calls/personalized emails before buyers/sellers are ready for a transaction.
You didn’t send drip email updates.
You may lose the lead. Some 30% of “non-yes” calls will agree to drip emails. Of these, 1/6th will turn into clients.

In Closing

It takes multiple interactions with leads to convert them into buyer or seller clients. Your IDX system not only helps you acquire leads, but can also help you nurture those leads and grow your business!

Introducing iHomefinder’s Learning Center Series

Learning Center Series We're pleased to announce the launch of iHomefinder's Learning Center Series. The LCS is our brand new, twice-monthly webinar series designed to provide industry-leading best practices along with impactful product tips and tricks to grow your business. Simply put, the Learning Center Series is yet another way to help you get the most from your IDX website and grow your business.

New! Site Activity Reports

You may have noticed your iHomefinder account is now sending you email reports with information about your site activity. If you have not received these new emails yet, you will receive them soon! The following activity information is provided in the reports, dependent upon the lead activity on your site. Most Active Leads Properties Saved Email Update Click-Thrus Saved Searches Total Searches  Total Properties Viewed Emails are sent daily by default as long as there is new data to show. You'll find options at the bottom of each email to change your delivery preference to weekly or monthly, or you can unsubscribe to stop receiving these emails. You can view these emails on all devices, and links are provided that login to your mobile-friendly account Control Panel, where you can access all lead information in your account. You can also email your most active leads right from the report, without having to login to your Control Panel.   siteactivity_post2 sample1   sample2a

Introducing Optima OmniPress: Complete WordPress IDX Websites

We at iHomefinder are so happy to introduce our latest product, Optima OmniPress - easily set-up, hosted WordPress sites with IDX & lead generation. They're beautiful, they're powerful - and they start at just $44.95/month! We're big fans of WordPress, but as we've worked with clients using Optima Express, our IDX plugin, we've noticed what a hassle it can be for real estate agents to get hosting, a domain name, install WordPress, choose and modify a theme and add an IDX plugin. That's a lot of tech work for people who are supposed to be out selling real estate! Enter Optima OmniPress: pick a theme, choose a color and just like that, you're up and running with a fantastic-looking WordPress website. IDX is pre-installed, and your approval will be handled by our automated process. Just upload your logo and add your bio and photo to give it a personal touch. Customize the slideshow using our library of images, or upload your own. Add Community Pages & City Links to get search engines indexing listings and driving traffic to your site. You have the world of WordPress open to you if you want to go further - but if you don't, you have a professional looking, feature-loaded website ready to go. Each Optima OmniPress site comes with a free custom domain name, a mobile website, Facebook integration and iHomefinder's powerful WordPress IDX & lead generation technology. It's WordPress without the hassle! Sound too good to be true? Check it out yourself by signing up for a trial account - no credit card required. Or learn more about Optima OmniPress features and packages.