This is the third and final post in this series of posts covering iHomefinder indexable IDX and SEO. Here are the first two parts if you'd like to review them: Part 1 - Keyword Strategy & Resources for SEO Best Practices Part 2 - Saved Search Pages

More Listings = More Indexing

Link to Saved Search In Part 2 of this series, we talked about creating and optimizing Saved Searches, so these listings will be indexed by search engines on your site. There are even more options for adding indexable IDX listings to your site. Just look below under the type of account you're using to learn about your options, and how to put them to work on your site.
Optima Express - IDX for WordPress & OmniPress IDX Websites
Shortcodes Add a variety of IDX listing gallery options to pages or posts. These include thumbnail galleries in widget areas, embedded Saved Searches, animated slider galleries, and more. Learn How: Optima Express | OmniPress Websites Saved Searches Use as stand-alone search results pages or include these listings in different gallery options. Learn How: Optima Express | OmniPress Websites Community Pages (Power plans and above) Quickly populate a "Communities" menu full of search results pages. Learn How: Optima Express | OmniPress Websites SEO City Links (Power plans and above) Add a list of indexable listings to a widget area. Learn How: Optima Express | OmniPress Websites SEO boost for your keywords! As we discussed in Part one of this series, page title tags play an important role in SEO. In addition to using keywords in titles of Saved Searches, you can use them in title tags of other types of IDX pages. Learn How: Optima Express | OmniPress Websites
Optima IDX - IDX Integration for Websites
To get listings indexed on your own domain in Optima IDX, you should apply HTML branding to your IDX pages, rather than framing the IDX pages on your site. Although search engine spiders will often index framed pages, this can be unpredictable. You'll also need to request a custom domain for your IDX pages (a free option). IDX listings will be indexed on your domain once you've added them to your site using the features below. Saved Searches Add stand-alone search results pages optimized for search engine indexing. Learn How: Saved Searches Sidebar Galleries Add attractive thumbnail galleries using the 950 pixel IDX page size. Learn How: Sidebar widgets
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This is the second of three posts discussing how your iHomefinder IDX account can benefit your SEO strategy. If you missed the first post that talked about keyword strategy and optimization, you can view it here.
Saved Search Pages & SEO
Let's look at an example where the Avalon Heights neighborhood in the city of Concord is targeted as a keyword. You can add a Saved Search page on your site that is optimized for this keyword, and the IDX listings will automatically update with your board's MLS® System. The benefits of this are two-fold: 1) Visitors will immediately access listings related to their search term 2) The page will contibute more to your SEO with its dynamically updating listings, rather than a than a static page. Make sure your site provides links to Saved Search pages, which allow search engines to index the content when crawling your site. Link to Saved Search
Creating Saved Searches
It's easy to create Saved Searches and add them to your site. You can use the links below that correspond with your account to learn how to create Saved Searches. Optima Express and OmniPress Websites Creating Saved Searches - Optima Express Creating Saved Searches - OmniPress Websites You can customize title and meta description tags for Saved Search Pages. Learn how >> Using the Listing Gallery feature, you can add Saved Searches to custom pages you build. The IDX listings are not framed, so search engines will index the listings under the title and meta tags of your pages. Listing Gallery Shortcode - Optima Express Listing Gallery Shortcode - OmniPress Websites Optima IDX Creating Saved Searches
Optimizing Saved Search Pages
Your keywords can be leveraged in Saved Searches to further boost your SEO. Once you're familiar with creating Saved Searches, refer to the information below for optimizing your Saved Searches for your targeted keywords.
Optima Express and OmniPress Websites
  • The name you use for a Saved Search page will be used as the title tag for the page. Make sure the name closely relates to the content of the page, and use your keyword at the beginning or close to the beginning of the name.
  • Use keywords in the "Short Description" field - this is added to the page content and indexed by search engines.
  • You can customize a portion of the permalink (URL) used by all Saved Search pages, so it includes a keyword of your choice. Just go to Optima Express > IDX Pages in your WordPress dashboard, then locate "Saved Search Page" and select Edit next to the Permalink.
Optima IDX Use keywords in the "Intro Text" field - this is added to the page content and indexed by search engines.
Part 3
View Part 3 of this series to learn more ways of adding IDX listings to your site for search engines to index.
Indexable IDX and SEOAll iHomefinder accounts provide an indexable IDX solution, allowing search engines to discover and index IDX listings on your domain: Optima Express - Indexable IDX plugin for WordPress OmniPress Websites - Hosted WordPress websites with indexable IDX Optima IDX - Indexable IDX integration for custom websites We thought we'd share some tips on how your account with indexable IDX listings can best contribute to your larger SEO strategy, bringing you more organic search engine traffic and potential leads. This is the first of three posts on this subject, so be sure to watch for the second and third posts.
Google's SEO Starter Guide
If you're new to building and managing an SEO strategy for your website, you can learn more about SEO and best practices in the Search Engine Optimization Starter Guide from Google. Understanding these concepts is critical to building a successful SEO strategy. To learn more about Google site crawling and indexing in particular, go to this article from Google.
Keywords - Targeting Your Traffic
It's important to understand the role of keywords in SEO. A large part of search engine optimization is matching your site content with the search terms (keywords) your target traffic is using, and taking steps to improve your ranking for these (also known as "optimizing"). Here are some examples of keyword phrases related to real estate that consumers would be likely to use: "Asheville property listings " "Torrence real estate" "homes for sale in Providence" "condos in Concord"
Keyword Selection & Ranking
When choosing keyword phrases to target, you need to consider how competitive a keyword is and where your site will realistically rank in search engine results pages (SERPs). Large companies spend LOTS of money on SEO in most markets to secure premium rankings, so the competition can be tight. Fortunately there is a strategic alternative! Rather than targeting "catch-all" keywords that are difficult to rank for (such as "Atlanta real estate"), consider optimizing your site for keyword phrases that include more specific terms, known as "long tail" terms. These expose more information about what the searcher wants, such as a type of property or a neighborhood, which means you have a greater chance of converting them by providing exactly what they are looking for when they reach your site. Additionally, you'll have an easier time gaining ranking position for these more specific terms. Here are some examples to illustrate the difference: "Concord real estate" - broad term (competitive) "Concord condo listings" - long tail term (less competitive - easier to rank) "Concord golf course real estate" - long tail term (less competitive - easier to rank)
Keyword Research
It's a good idea to know how many searches are conducted using the keywords you are considering. Google's AdWords Keyword Tool is a good beginner keyword research tool that can provide this information. It's also useful for providing additional keyword ideas. Just set up an AdWords account (no payment is required), then access the Keyword Planner inside your AdWords account. By setting up an AdWords account, you are not committed to starting an AdWords campaign. You'll just have access to some very handy keyword research tools!
Content Optimization for Keywords
After deciding on your keywords to bring the right traffic to your site, using them in the following locations will have the most impact on SEO: Title tag This is displayed as the page title in search results. Keep the number of words to 6 or so, and use the keyword at or near the beginning. Learn about iHomefinder IDX title tag features > Meta Description tag This is the description of your page content that's displayed in search results. This should be written to entice people to click through to your site. Learn about iHomefinder IDX meta description tag features > URL If you're using a keyword in your page content, use the same keyword within the page URL. Anchor text Where possible, links to your site from other sites should include your keywords in the anchor text. Headings tags If the page content includes a keyword, including it in a heading tag can provide added benefit. Keyword density in page content Use the keyword or variations of it at least a few times in your page content.
Part 2
Go to Part 2 of this series to learn how to fully take advantage of Saved Searches and their SEO features.