Are you looking for ways to boost lead capture on your site? Here are some tips to attract your target audience and encourage more lead registrations.

Use Responsive Web Design

If you’re still using our fixed-width design, switch to our Responsive design to enable these key benefits:
  • Provide a great search experience on all devices
  • Show open contact forms next to listing details
  • Offer street address and listing ID search
  • Enable additional registration popups
Are you on fixed-width? Make the switch! Optima Express plugin for WordPress | Switch to responsive > Optima IDX for custom websites | Switch to responsive >

Enable Registration Prompts

  • Present registration prompts to your site visitors based on their actions. Learn how >
  • Use popups to encourage visitors to subscribe to listing email alerts for each search they perform. Learn how >
  • NEW! Add custom content to your registration prompts. Learn how >

  • Build Optimized Landing Pages

    Use landing pages to attract and engage your target audiences (areas of interest, price ranges, first time buyers, renters, sellers, etc.). These should support the needs and interests of each audience and encourage them to register for listing alert emails or MarketBoost Market reports.

    Drive Traffic

    SEO - Organic Traffic from Search Engines
    • Use keywords in your landing pages that match the search terms your target audience are likely to use in search engines.
    • Create blog posts that focus on your target keywords and link to your landing pages.
    • Add links to your landing pages in your site navigation.
    For more tips on SEO, check out our article SEO Tactics You Can Put To Use Immediately
    PPC - Paid Traffic Run ad campaigns with paid advertising services such as Google AdWords and Facebook. Use separate campaigns for each audience to focus on the appropriate keywords and landing pages on your site.

payperclick Are you curious about how your real estate business can benefit from PPC advertising? Are you new to PPC and looking for some tips on best practices? Our recent Learning Center Series webinar discussed how to get started with PPC ads using Google AdWords along with some general best practices for managing your campaigns.
Watch the Webinar
Watch the webinar recording (about 45 minutes long) for the full details. The following is a summary of the key topics that were discussed.
Choosing keywords
Keywords are the heart of your ad campaigns and determine when your ad will appear. Your keywords should always be relevant to your landing pages and what you have to offer. You want a strong connection between your keywords, your ads, and your landing pages.
Understanding keyword match types
Choose carefully between broad match, modified broad match, and exact match. Broad match can sometimes work against you!
Creating ads
Make sure your ads speak to their related keywords and incentivize your audience to click your ads. If you offer free services or goods of any kind, consider mentioning them in your ad.
Creating effective landing pages
Build your landing pages so your audience sees a strong connection between the ad they clicked and the content on the landing page. This also helps your keyword quality score. Your keywords should always be incorporated in your landing pages. In some cases, this could mean building out multiple landing pages for different ads and keywords.
Managing bids
Did you know the top 1 or 2 positions may not always be the best for your campaigns? Sometimes lower ad positions will yield the best ROI.
Monitoring key metrics
AdWords provides a very useful dashboard with an overview of many key performance metrics. It even explains what each metric means! You'll quickly understand impressions, ad positions, clicks, click through rates, cost-per-click, total cost, conversions, and conversion rates. Once you understand each of these, you'll know what to adjust in your campaigns when needed.