Lead Nurturing
With MarketBoost enabled in your iHomefinder account, you can deliver automated emails full of relevant listings and market stats that will help you close more business and keep you top of mind with past clients.
MarketBoost includes 3 kinds of email campaigns for each Market you create in your account:
Monthly market reports Weekly open homes alerts Daily new listings, price changes and solds

Get Started

Create Markets
Your Markets provide the location information and criteria for MarketBoost reports and emails. If you already have Markets in your iHomefinder account, they can start sending MarketBoost email campaigns as soon as you add subscribers. Learn how to create Markets | Watch video > Get tips for creating Markets that keep your leads engaged | Watch video >
Add Subscribers
To start the emails, just add the email addresses of your leads and clients to the appropriate email campaigns in your Markets. Monthly market report emails are a great choice for keeping in touch with past clients while all 3 types of emails are appropriate for your buyer and seller leads. Learn how to add subscribers | Watch video >

That's it!

Don't forget that MarketBoost also provides website report pages for each of your Markets. You can enhance your website and encourage more email subscriptions by making these pages easy to find on your website. Promoting your MarketBoost markets | Watch video > Use shortcode to add Market reports to pages and posts | Watch video > Add a Market Navigation Menu | Watch video > mb_page_tablet
Real Estate Plugins                     MarketBoost Named One of The Best Real Estate Plugins for WordPress   Recently,, a website that specializes in delivering WordPress news, themes, plugins, tutorials, and more, listed the iHomefinder Optima Express and MarketBoost IDX plugin as one of the best real estate plugins available for WordPress. The website published an article that detailed a selection of “the most impressive and feature-rich plugins that will help you upgrade your real estate website.” MarketBoost IDX was recognized for the ease in which agents can include property listings, market reports, and MLS data on their WordPress websites. At iHomefinder, we’re proud to have been included on this list and continue to work on ways to live up to this kind of recognition. According to WPExplorer, this IDX plugin is “an impressive solution for the serious real estate websites out there.” They went on to say that it features some “great options that will not only make your life a lot easier but will have a noticeable impact on your business,” and that “for serious projects, it could be just what you need.” There are several features and tools that WPExplorer listed as part of the reason MarketBoost was chosen for the list. On top of the listings, market reports, and MLS data, this plugin also has: • SEO-friendly options that help agents get listed on search engines • Proven lead capture abilities • A fully responsive design that allows users to access important information on their computer or on their favorite handheld device • An interactive map to make searching specific locations much easier • A simple way for agents to add listing galleries to pages, posts, and sidebars to show off featured properties • Intuitive property search features • Multiple lead capture features so agents can follow-through and use everything from email alerts to contact and registration forms WPExplorer has been covering WordPress news, themes, and plugins for a very long time, and at iHomefinder we’re excited to be included on their list of the best real estate plugins.
Broker Retention

Retention Strategies for 2016



The longer a sales agents remain with a brokerage, the less that brokerage has to spend on recruitment and training. Longevity also contributes to higher rates of homebuyer satisfaction, which leads to a higher rate of referrals. Retaining your agents is a strategy for growth, and it help will build a better environment for mentorship, learning, and better referrals. Finding the right talent that fits well with the company culture can be a huge investment of time and money, which makes retention all the more important. When you do it right, you can keep your top talent and see even better returns.

Retention Starts When You’re Recruiting

You will have a much better shot at keeping your talent when you know what kind of talent you are bringing in. Recruiting sales agents is a careful process that should take some thought, planning, and strategizing. You don’t want to take everyone who submits a resume. You don’t even want to take everyone with a massive track record of sales. You need someone who fits with your company culture, who is looking for opportunities to grow in their profession, and who will take ownership of their role within the brokerage. As you start the recruiting process, focus on those who you know will positively impact your business.

Culture is the Foundation of Retention

Can you define your company culture? If you can’t sum it up in just a few words, then chances are your agents aren’t going to recognize (or relate to) the culture either. Agents need to feel like they are part of the big picture. They need to see that big picture, too and understand how they fit in. This is your company culture. It maybe be one of education and growth. It could be one of  the regular challenges and friendly competition. It could be a lot of things… But what it always needs to be is honest and fair. When your agents feel like you’re treating them with respect and that they’re contributing to the success of the brokerage, they’ll be more likely to stick around. Define your culture and then strive to help everyone understand it.

Provide the Tools for Success

You can boost retention by providing the tools that help close business. As consumers continue to demand more and their expectations continue to rise, brokerages are under continual pressure to lower real estate commissions. This, of course, makes it difficult to hang on to your top performers if they’re not making as much as they expected. The most effective tradeoff, then, is to provide the tools and technology that will help them close more business. Most of your agents will realize that there is a cost for adding technology to the brokerage, but done right, they will be willing to trade commission split percentage for a system that actually works for them. Embrace the new opportunities that technology provides. This kind of investment can pay you back in many ways, including all the potential changes in how you charge clients for services and how you compensate agents. MarketBoost, for example, is specifically designed to attract new leads and increase the amount of engagement with homebuyers. This will allow your agents to easily keep in touch with contacts and provided automated listings content. It will even help them highlight their expertise in the local market. The franchise or large brokerage that first maximizes the technology currently available, will be a major force in the future of real estate. When you can provide a turnkey and technologically advanced office and marketing environment to agents, retention and production will be much higher.

Ongoing Training and Development

There’s always something to learn. Always something to improve. The minute your top agent thinks he or she has seen and learned it all is the minute they make room for someone else to take their place. The best agents understand this and always look for ways to improve their game. This means providing programs and processes that help agents identify the areas where they can make the most improvements, and then challenge them to develop their professional abilities. Training can be one-on-one, mentorship programs, offsite seminars, on-site training specialists, or even just teaming your junior agents with senior staff. All of these are great ways to build a culture of learning. Just remember, along with the training should be the expectations for agents to improve. Otherwise, you’re just bouncing words off a brick wall. Track their improvements, congratulate them on successes, and question if they understand and are incorporating the new strategies and techniques with each new lead.

Make the Time for Agents

If you don’t take the time to see your people face to face on a regular basis, chances are they won’t take the time to really be dedicated to helping the company grow. Talk to your people. Do it face to face on a regular basis (which is far more effective than an email or, perish the thought, a text). At the same time, you’ll know more about your company and what’s happening with it. You’ll have a better sense for how your agents are feeling – their general moods and impressions – and what they need in order to be more successful.

A Strategy for Growth

It is always far more effective to retain the agents who are the most productive than it is to constantly recruit and train new people. While there will always be a need to add new agents to the roster, the ones who can contribute to the long-term future of the brokerage are the ones that will also help attract the best referrals and help create a culture of success.