Posts

Service Available for Sedona Verde Valley Association of REALTORS®

iHomefinder IDX is now available for Sedona Verde Valley Association of REALTORS® in Arizona. Photo by Tomas Castelazo Members of the Sedona Verde Valley Association of REALTORS®  in Arizona can now benefit from iHomefinder enhancements like Interactive Map Search and Facebook Apps. Members can get started today with Optima OmniPress (Complete WordPress Sites with IDX), Optima IDX for Custom Sites, Optima Express IDX for WordPress or Optima Mobile (MLS Search for Mobile). Sedona Verde Valley Association of REALTORS® is based out of Sedona, Arizona and has approximately 540 members. The city of Sedona straddles the Coconino and Yavapai county line in northern Verde Valley of Arizona. As of 2010, Sedona's population was 10,031. The core industry and economic generator in Sedona is tourism. Tourism has a strong direct and indirect effects on businesses and residents in Sedona. The Sedona Visitors Center serves more than 400,000 visitors per year. The largest employers in Sedona include Enchantment Resort, ILX Resorts, Inc., Hilton Sedona Resort and Spa, Amara Resort and Spa, Sedona-Oak Creek Unified School District and the City of Sedona. 2012 showed a significant decrease in Sedona foreclosures and short sales in Sedona, and the market has certainly ramped up in recent months. The Sedona real estate market has transitioned from the Buyer's market it has been for the last several years to a new Seller's market. Prices are continuing to trend upwards. Read more about the changing real estate market in the Sedona at RealtyTimes. For more information, resellers can find information about this MLS in their Partner Portal. Click here to go directly to the Sedona Verde Valley Association of REALTORS®  section of the Partner Portal. Members can email info@ihomefinder.com or contact your iHomefinder reseller.

Service Available for Wasatch Front Regional Multiple Listing Service

iHomefinder IDX is now available for members of the Wasatch Front Regional Multiple Listing Service (WFMLS) in Utah. Important Note: It will take approximately four weeks from the time MLS paperwork is submitted until the data will be active on the website. By mid-May 2013, the time frame for processing should be reduced significantly Members of the Wasatch Front Regional Multiple Listing Service (WFMLS) can now benefit from iHomefinder enhancements like Interactive Map Search and Facebook Apps. Members can get started today with Optima OmniPress (Complete WordPress Sites with IDX) Optima IDX for Custom Sites, Optima Express IDX for WordPress or Optima Mobile (MLS Search for Mobile) WFMLS is based out of Sandy, Utah and has approximately 8,600 members and 10,500 listings (as of April 2013). This MLS is comprised of six member Realtor Associations: Brigham Tremonton Board of REALTORS®, Cache-Rich Association of REALTORS®, Northern Wasatch Association of REALTORS®, Salt Lake Board of REALTORS®, Utah County Association of REALTORS®, and Wasatch County Association of REALTORS®.  WFMLS covers property listings in Utah and Southeastern Idaho. Wasatch Front is the large urban area surrounding Salt Lake City. As of the 2011 Census, Wasatch Front had a population of 2,328,299, the Salt Lake City Metropolitan Area has a population of 1,145,905, and Salt Lake City itself had a population of 189,899. The Salt Lake City economy is predominantly service-oriented.  The city's major industries are government, trade, transportation, utilities, and professional and business services. Major employers in the area include: Delta Air Lines,  Intermountain Health Care, University of Utah, Sinclair Oil Corporation, and The Church of Jesus Christ of Latter-day Saints. The real estate market in Salt Lake City is hot right now. Multiple offers have become commonplace at well priced homes in every price range. Listing inventory throughout the Wasatch Front area were at a 15-year low at the end of 2012, according to February 2013 article in The Salt Lake Tribune. This limited inventory has continued through the first several months of 2013 and has made bidding wars commonplace in the today's Salt Lake City and surrounding area real estate market. There is a strong demand for housing in this area which is keeping the inventory low. Salt Lake City has been identified as one of the 10 major housing markets with the shortest supply of homes by MSN Real Estate. For more information, resellers can find information about this MLS in their Partner Portal. Click here to go directly to Wasatch Front Regional Multiple Listing Service (WFMLS) in the Partner Portal. Important Note: It will take approximately four weeks from the time MLS paperwork is submitted until the data will be active on the website. By mid-May 2013, the time frame for processing should be reduced significantly. Members can email info@ihomefinder.com or contact your iHomefinder reseller.

Service Available for Greater McAllen Association of REALTORS®

iHomefinder IDX products are now available for members of Greater McAllen Association of REALTORS® in McAllen, TX. McAllen is the 20th most highly populated city in Texas and the largest city in Hidalgo County, Texas. It is located in the most southern portion of Texas in the Rio Grande Valley. Although the McAllen area has rural, agriculture-based roots. Today, the area's economy is becoming a major international trade area with first-rate commercial, retail, office, industrial, medical, retirement and educational facilities. The promotion of international and retail trade, tourism and manufacturing in McAllen is among the most successful along the U.S.-Mexico Border. The McAllen area real estate market showed modest signs of recovery in 2012. Local realtors believe that 2013 should bring consistent growth to the area. Read more about the market comeback in this fast growing area of the U.S. in the February 8, 2013 article in The Monitor. Please refer to our IDX coverage page for more information about this service.

Service Available for Ann Arbor Area Board of REALTORS®

iHomefinder IDX is now available for Ann Arbor Area Board of REALTORS®. Ann Arbor is located in Washtenaw County, Michigan.  Ann Arbor's population was at 113,934 as of the 20120 census, making it the sixth largest city in Michigan. The Ann Arbor Metropolitan Statistical Area (MSA) had a population of 344,791 as of the 2010 census. The University of Michigan plays a significant role in Ann Arbor's economy as it employs about 30,000 workers. The city's economy is also home to high technology companies drawn to the area by university R&D money and by its graduates. Members of the Ann Arbor Board of REALTORS® can benefit from iHomefinder enhancements like the new Interactive Map Search and Facebook Apps. Members can get started today with Optima IDX for Custom Sites, Optima Express IDX for WordPress or Optima Social. For more information, resellers can view Ann Arbor Board of REALTORS® MLS paperwork instructions or email us at resellers@ihomefinder.com with additional questions. Members of this Association can email info@ihomefinder.com or contact your iHomefinder reseller.

Optima Express IDX for WordPress: Great Design, SEO, and Lead Capture!

We're thrilled to present Optima Express, our new WordPress IDX search plugin.  See below and click on the image to view an example of Optima Express in action.

WordPress + Optima IDX = Great SEO

Optima Express delivers the powerful features of Optima IDX directly on your WordPress website.  Optima IDX makes sure all listing data and pages in your account are indexed by search engines and WordPress is also designed for Search Engine Optimization (SEO). The combination of WordPress and Optima Express will provide you with a website with IDX that search engines will love.

Easy to Install and Configure

With the Optima Express plugin, you'll have great property search and lead capture on your WordPress site in no time.  For details on how to install, activate, and register your plugin, click here.

Elegant Interface & Gorgeous Property Photos

A picture is worth a thousand words, and the photos in Optima Express say it all.  A simple and elegant interface with beautiful photos is what you'll find with Optima Express.

Quicksearch & Property Gallery widgets

Website visitors will love how easy it is to find the information they're looking for with features like Quicksearch & Property Gallery widgets.

Facebook & Twitter Integration

With a click of the Share button, website visitors or realtors themselves can share property details on social media networks. Sharing of listings on social media accounts also provides valuable backlinks to your site which benefits your SEO.

Mobile MLS Search

With the Optima Express Pro package, you'll get a Mobile MLS Search site.  It looks and feels like an app but works right away on mobile devices with a browser.  Please note that with Optima Express Pro, you'll need to download a plugin so that when visitors come to your site on their mobile phone, they will be automatically re-directed to your mobile site.

Consumers will stay connected with you and the information they need while they're on the road.  Clicking here or on the image below will take you to a demo of the Optima Mobile product.

Optima Express Mobile Site Email Alerts

Email Alerts are a great way of staying connected to your prospects and delivering value to them.  Each time a property that matches their saved search criteria comes to market, they'll receive an email with your name and brand giving them the information they want and need.

Lead Capture, Management & Reporting

Prominent lead capture and effective lead management can be found throughout Optima Express.  The Control Panel offers a variety of helpful reports which will help you determine how effective your online marketing efforts have been.

Check Optima Express out for yourself here and let us know if you have questions at info@ihomefinder.com or 1-866-700-8855 ext 374.

RE Technology Reviews iSearch Optima IDX

If you haven't seen RE Technology's product review of iSearch Optima IDX yet, check it out here. RE Technology thoroughly reviewed our latest release, including the User Interface, SEO-specific features, and Control Panel usability.

Agents Start Your Blogs: Connect and Expand Your Reach

Often real estate agents and brokers ask us or our reseller partners for surefire ways to increase their website's ranking with the search engines (e.g. Google and Yahoo).  While we have built Search Engine Optimization (SEO) right into our iSearch Optima IDX platform, we also stress to our clients and partners the importance of creating fresh content that will both delight their clients and prospects, and allow the search engines to index their website. You may have seen our post back in October 2010 on 101 Things for Real Estate Agents to Blog About.  We still think this is a great list, and we took one topic to create a sample post that we could share with you for possible inspiration on content for your blog. Number 3 on our list of things to blog about is Local market trends & statistics.  We selected the city of Kensington, CA as our subject for our post, and wrote up a post as if we were an agent or broker in Kensington creating content for their WordPress blog. See below for our sample blog post: ---------- Home Prices Holding Steady in Kensington Recently, I reviewed the statistical information for the area and found that the Kensington real estate market is holding its own compared to other sectors of the Bay area. Per square foot, the average price of a home in this community has only risen a token 0.7% in the past year. Although some agents are pricing homes 7% or more above last year’s average listing amount in the hopes of profiting from a naive buyer, savvy consumers aren’t biting. The actual sales prices aren’t showing the same type of increase, but it’s only a matter of time before we see an upward trend. What does this mean for my clients? If you’re in the market to buy, you can find a bargain in Kensington. In addition to stable home prices, this exclusive region of Contra Costa County features charming properties with great schools, exceptionally low crime rates, and expansive views of the San Francisco Bay. Whether you’re looking for a home you can really settle into and put down some roots or a lucrative investment property, you can’t go wrong with purchasing a property in this area before the prices finally start going up. If you’re in the market for a new home, you can’t afford to overlook this area. While the highly-acclaimed school system is one of the first things that draw buyers to the area, the Bay views are often the deal maker. If you’d like to see what Kensington has to offer, give me a call today to schedule a viewing. ---------- There are many great sources for inspiration on blogging out there.  Books like Content Rules and other resources like the Content Marketing Institute that publishes great articles like "10 Ways to Write Like A Content Marketing Jedi." Happy blogging, folks! Share with us really interesting blog posts that you've written or found from others out there.  Let's get creative about communicating with our clients and prospects.