The Market House, built 1832, in downtown Fayetteville, North Carolina.
iHomefinder IDX is available for North Carolina - Fayetteville Regional Association of REALTORS®.  Our IDX service now includes a NEW Facebook App for Business Pages.  Realtors can choose between our standard IDX Property Search product or our IDX for WordPress Plugin. Fayetteville Regional Association members can add iHomefinder's premium Property Search and Lead Capture to their websites, and start developing valuable online relationships with leads and prospects around the most accurate MLS property listing information. There are so many great ways for Fayetteville REALTORS® to start better serving their clients online with iHomefinder IDX.  Impress your Fayetteville area clients online with Email Updates, Top Picks/Hot Sheets, the NEW Facebook App, Mobile Search and much more.      
Happy December!  We're excited to announce new enhancements from iHomefinder. For Optima IDX (Frameable IDX)
  • Large Photo Display - Now you can show off large photos of your properties.  There is the option to select Large Photo Display for all listings or just your listings.

For Optima Express (WordPress plugin)
  • Free Text Quick Search - You can easily add a free text quick search to any WordPress page.

  • Advanced Search Email Updates - Advanced Search is now an option for Optima Express users when they want to save a search.
Got questions? If you are an existing client or partner, email us at or If you are new to iHomefinder, and need more information, contact us at

Often real estate agents and brokers ask us or our reseller partners for surefire ways to increase their website's ranking with the search engines (e.g. Google and Yahoo).  While we have built Search Engine Optimization (SEO) right into our iSearch Optima IDX platform, we also stress to our clients and partners the importance of creating fresh content that will both delight their clients and prospects, and allow the search engines to index their website. You may have seen our post back in October 2010 on 101 Things for Real Estate Agents to Blog About.  We still think this is a great list, and we took one topic to create a sample post that we could share with you for possible inspiration on content for your blog. Number 3 on our list of things to blog about is Local market trends & statistics.  We selected the city of Kensington, CA as our subject for our post, and wrote up a post as if we were an agent or broker in Kensington creating content for their WordPress blog. See below for our sample blog post: ---------- Home Prices Holding Steady in Kensington Recently, I reviewed the statistical information for the area and found that the Kensington real estate market is holding its own compared to other sectors of the Bay area. Per square foot, the average price of a home in this community has only risen a token 0.7% in the past year. Although some agents are pricing homes 7% or more above last year’s average listing amount in the hopes of profiting from a naive buyer, savvy consumers aren’t biting. The actual sales prices aren’t showing the same type of increase, but it’s only a matter of time before we see an upward trend. What does this mean for my clients? If you’re in the market to buy, you can find a bargain in Kensington. In addition to stable home prices, this exclusive region of Contra Costa County features charming properties with great schools, exceptionally low crime rates, and expansive views of the San Francisco Bay. Whether you’re looking for a home you can really settle into and put down some roots or a lucrative investment property, you can’t go wrong with purchasing a property in this area before the prices finally start going up. If you’re in the market for a new home, you can’t afford to overlook this area. While the highly-acclaimed school system is one of the first things that draw buyers to the area, the Bay views are often the deal maker. If you’d like to see what Kensington has to offer, give me a call today to schedule a viewing. ---------- There are many great sources for inspiration on blogging out there.  Books like Content Rules and other resources like the Content Marketing Institute that publishes great articles like "10 Ways to Write Like A Content Marketing Jedi." Happy blogging, folks! Share with us really interesting blog posts that you've written or found from others out there.  Let's get creative about communicating with our clients and prospects.
If you hadn't seen our post on how to use QR Codes, click here Today, on my way into work, I found a great example of a QR Code being used on a sign for a specific property.  Take a look.  It's as easy as pointing and clicking and prospective buyers are right at your property information.  

Here's an example of a direct mail postcard (which arrived on my front porch last week) and nicely uses a QR code. See small black and white box within the picture of the sun room below.

But wait, there's more.  Below you'll see a QR code used in a newspaper advertisement in one of our local papers, The Berkeley Daily Planet.

Have you creatively used QR Codes in your marketing efforts?  Send us your examples!