Creating a real estate website that offers a good customer experience can do a lot of things for your business. It can instil trust in your clients and potential clients by offering a professional look and feel. It can also help convert leads by offering quality and useful information. Whether you're a new realtor in the beginning stages of development, or a seasoned realtor that has had a website for years, there are several things you should keep in mind when developing your site. In the graphic below, we list six elements that every real estate site should have to offer a great customer experience. Internal Web Items Infographic

In our most recent live Learning Center Series webinar, Mark Moineau of IDX Central joined us to discuss best practices for real estate website design. If you were not able to join us for this webinar, a video recording of the webinar is available. Below are some of the highlights of the topics covered.

Design trends are evolving in the industry. These trends include:

  • Responsive design (no redirects for smartphones & tablets)
  • Clean/simple layouts
  • Clear calls to action
  • Big, stunning images

Design Flows Across Your Website

Keep it clean & simple

Your site design should cater to all types of users, including less tech-savvy ones. Avoid complicated menus and navigation.

Header considerations

  • Logo (name/tagline)
  • Clean simple navigation
  • Contact info - phone/contact us

Home page considerations

  • Clearly identify what you do
  • Present your USP (unique selling point)
  • Common sections: search, neighborhood profiles, featured listings, recent news

Neighborhood Pages

  • Include a general description/overview of the neighborhood. These pages provide you with a great opportunity to use long-tail keywords that can bring more organic search engine traffic.
  • Link to homes for sale - or embed into the same page as the overview
  • Call to action (sign up option for new listing emails)
  • Other optional information such as restaurants, schools, news

Listings details page

  • Contact information
  • Call to action - Contact/More Info request form

Map search

  • Offers an engaging, alternate search option
  • Consider including a call to action on the page, such as Need Help?/Contact Form

Design Takeaways

  • Design with mobile in mind
  • Keep it clean/simple
  • Don't overwhelm with options
  • Lead the visitor and offer clear calls to action
New OmniPress Website ThemeOmniPress IDX ready websites have provided IDX listings and lead nurturing benefits to real estate professionals for quite some time. Now, we’re adding the sizzle!

Introducing "Fresh"

Our new WordPress theme available for OmniPress websites, adds a striking, fully responsive design option for your website. Like all OmniPress website themes, it provides a flexible design that real estate professionals can further personalize for their brand. The fully responsive design scales seamlessly across devices and screen sizes, eliminating the need for separate mobile IDX wesbites. The “Fresh” theme is available now for all OmniPress accounts.