Consumers love using a map search when looking for properties because it provides immediate gratification and enables them to explore properties in a more fun and interactive way. It’s also very helpful for users who aren’t as familiar with the area and learning about the geography. Premium Search provides this kind of experience, but many agents don’t realize this unique WordPress IDX search experience has more up it’s sleeve than just a single property search page. We’re going to show you how you can place multiple map search instances throughout your site to increase engagement that gives your SEO a lift, while making your real estate site a preferred search destination for buyers and sellers.
Build Custom Pages For Communities
We recommend agents use custom pages on their website to highlight the different cities and neighborhoods they focus on serving. These pages can be full of pictures, videos and information buyers and sellers will find helpful. This helps and engages your site users, it differentiates your site from other sites that are just full of listings, and the custom content contributes to your SEO strategy with your control over all page content. Since your SEO rankings in Google are partly determined by your custom unique content, target keyword usage, and user engagement, these pages are a perfect place to include a map search that encourages exploring, spending time, and learning. You also give users a jump start with map search experience that is already focused on the city or neighborhood. This method eliminates a lot of the manipulation they have to do when working with a one-size-fits-all map search on your site.
Premium Search WordPress IDX Map Search Shortcode
With your custom pages built and your iHomefinder account with Premium Search, all you have to do is add the following shortcode to you WordPress page or post and replace the x’s with a zip code or a street address. You can also change the height value which is shown in pixels.
[optima_express_search height="500" address="xxxxxx" zoom="13"]
The map supports zoom levels between 7-20 with 7 being zoomed out far enough to view a few cities and 20 being zoomed in close enough that you only see one house on the map. You’ll can easily experiment by adjusting the zoom level or other parameters and using the preview option in WordPress to see how the map looks on your page.
Watch A Demonstration
Our video shows how this is done using our WordPress IDX shortcode selector within your WordPress dashboard.
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