Anthony DeBartolo of Prudential Properties Chooses iHomefinder Optima Express

July 8, 2013

iHomefinder is pleased to announce that Anthony DeBartolo of Prudential Premier Properties has become a new customer. Anthony DeBartolo is a co-owner of Prudential Premier Properties in Kenosha, Wisconsin.  Anthony is a lifelong Kenosha resident and an expert on local real estate trends. Anthony has consistently been one of the top real estate brokers in the Kenosha Market, and specializes in residential, commercial, vacant land, multi-family and investment properties.  With Optima Express on his website, Anthony is offering his website visitors a premium online home search experience. For over fourteen years, iHomefinder has delivered best-in-class MLS search technology. Optima Express helps Anthony improve his website's lead generation, while delivering valuable information and service to clients and prospects online.

Optima Express offers realtors powerful lead generation. Visitors are converted into leads through the Request More Info, Schedule A Showing and Save This Property options available on every property detail page within Optima Express. With Optima Express, clients and prospects can receive daily email alerts which are branded to the realtor. These Email Alerts notify home buyers of new properties and changes in status of listings that meet their saved search criteria.

Visitors to Anthony’s website will have the option of using the property organizer tool. Website visitors are allowed to choose and save their favorite properties by activating this tool.  Once the visitors selects a property they may apply a rating to each individual property, add comments and notes about each property.  Here visitors get to personalize their home search experience. Anthony can then access their saved properties list, complete with ratings and comments, through his control panel. They can see searches conducted, properties viewed, click-throughs and much more. By being able to access this information Anthony has the ability to treat each website visitor with personalized attention, turning prospects into leads and leads into closed transactions. Realtors can have better insight into their leads by following their Saved Search and Saved Properties activity within their control panel.

Optima Express' Enhanced Property Details Pages have up to 25 large photos and displays the property data in an easy-to-read format. The Property Details Pages contains complete, current and compliant MLS data. Website visitors also have instant access to property information from Walk Score, Google Maps, GreatSchools and a Mortgage Calculator. Website visitors can easily share their favorite listings with family and friends with social media share. Sharing is easy via email, Facebook, Twitter and hundreds of other social media sites. Visitors can utilize an Interactive Map Search tool, which allows them search using the map itself to look for the property that's right for them.

Anthony’s real estate expertise combined with the power of Optima Express provides the Kenosha, Wisconsin real estate consumers with top notch resources for their home search. On the go clients will benefit from the Mobile IDX website, which can be used from any smart phone. This is just one of the many ways Optima Express makes the online home a breeze for Anthony's clients and prospects. Optima Express will help Anthony and his team expand and enhance their online marketing presence and effectiveness.