Brad Martin of Keller Williams Selects iHomefinder Optima Expresss

February 21, 2013

Brad Martin of Keller Williams Realty has selected iHomefinder Optima Express for his website.  Brad serves the communities of the greater Knoxville area including Alcoa, Campbell Station, Cedar Bluff, Choto, Farragut City, Hardin Valley, Lenoir City, Loudon, Maryville, Oak Ridge and Tellico Village.  He loves to share his enthusiasm and knowledge about the Knoxville real estate market with his clients. With iHomefinder Optima Express, Brad offers his web visitors a user friendly property search experience. iHomefinder has been a leader in secure MLS search for over a decade. Optima Express offers realtors like Brad Search Engine Optimized (SEO) pages, automated Featured Listings and Lead Generation Tools for their websites.

Enhanced Property Detail pages provide each visitor with a rich array of information about each property, including large photos, Google Maps, local amenities, school information, and a mortgage calculator. The SEO-friendly pages allow potential clients to find easily the realtor’s site through search engines like Google, Yahoo and Bing. Once visitors land on the website, they can register to receive email alerts on new properties that meet their search criteria, schedule a showing, request more information and much more. iHomefinder Optima Express provides a wide variety of lead capture opportunities that help agents and brokers build a solid pipeline of sales transactions.

Optima Express provides Brad and Keller Williams Realty with the tools to create an automated Feature Listings page. The page automatically displays Brad's active listings or  the brokerage’s active listings. This data will be automatically updated directly from MLS data. The brokerage will also have the opportunity to add previously sold and non-MLS listed properties to this page. Realtors can also use Optima Express to create a saved searches page that showcases areas of focus or specialization within the market. These saved searches show visitors listings they want to see quickly and easily.

With Optima Express’ powerful lead generation, Brad’s website turns visitors into leads with Request More Info, Schedule A Showing and Save This Property options available on every property detail page. Brad’s clients and prospects will receive daily email alerts with his branding to notify them of new properties and changes in status of listings that meet their saved search criteria.  Brad will have better insight into his leads by following their activity through his realtor control panel. There he can see searches conducted, properties viewed, click-throughs and much more.

In our increasingly fast-paced, information driven world, iHomefinder Optima Express can help Brad become more competitive in his online presence.  Agents and brokers leveraging Optima Express will gain a significant edge online, generating valuable leads without picking up the phone or manually sending emails. More and more home buyers are going online to search for homes. Brad is poised to serve this type of consumer with premium, easy-to-use property search and lead capture. He'll benefit from his decision to implement Optima Express now and for years to come.