iHomefinder Announces New Client Laura Biederman of Long and Foster Real Estate

March 27, 2013

iHomefinder is pleased to announce that Laura Biederman of Long and Foster Real Estate has become a new client.  Laura practices real estate with a caring, dedicated and service-oriented approach.  She believes that her success has been built on strong negotiating skills combined with diplomacy and a spirit of cooperation. She is licensed in Virginia, Maryland and Washington, D.C., and is consistently a residential top producer in the Long and Foster’s Old Town Alexandria and Potomac Village sales offices. With Optima Express on her website, Laura provides her website visitors with a premium online home search experience. iHomefinder, a leader in the IDX, has spent the last fourteen year perfecting the MLS/IDX search.  With enhanced Property Details pages, Featured Property gallery widgets and branded Email Alerts, Optima Express delivers valuable property listing information to Laura's website visitors.

Enhanced Property Details pages deliver a rich set of information, along with up to 25 large, colorful photos. Each Property Detail page has an easy-to-read format that contains complete data that is MLS compliant and current.  Every website visitor can view Google Maps, Walk Score and GreatSchools information, and a Mortgage calculator on every property listing. The Request More Info, Schedule a Showing and Save Listing options on every listing, help Laura convert website visitors into leads.

Laura can enhance her WordPress website with the Featured Listing Gallery widgets. With this widget, all of Laura’s Featured Listings will appear in the sidebar within the widget. If at any point, Laura does not active listings, then she can display listings from her office instead. Listing information on Featured Property pages or widgets is automatically updated directly from the MLS data. Laura can add a previously sold and non-MLS listed properties section to her Featured Listings page.

Optima Express provides branded Email Alerts. These Alerts are a form of drip marketing that helps Laura to deliver value to her clients on a daily basis. She will automatically notify Email Alert subscribers of all new listings that meet the criteria of their saved searches. Email Alerts will also be sent based on changes on in the status of the properties in the clients/prospects saved searches. Laura’s emails will all be branded with her logo, making it readily recognizable to all her email recipients. Receiving branded emails with valuable information on a daily basis will help Laura turn prospects into clients.

Laura’s skills and knowledge of the Maryland, Northern Virginia and Washington, D.C., combined with Optima Express' powerful search technology. She will give her clients and website visitors a top notch online search experience. With Optima Express, Laura is ensuring her visitors have the best possible house hunting resources at their fingertips.