Steven Betolatti Selects Optima Express IDX Plugin for WordPress

September 5th, 2012

We're pleased to announce that Steven Betolatti of Keller Williams in Atlanta has selected Optima Express IDX Plugin for his WordPress website.  Steven is a Short Sale Specialist with close to 20 years of real estate experience. Now, Steven is ready to take his online marketing to another level by leveraging iHomefinder Optima Express.  iHomefinder is a leading real estate technology company which helps realtors throughout the country optimize their WordPress websites with premium IDX search, lead capture and built-in search engine optimization (SEO).

As an experienced real estate professional, Steven understands the importance of lead generation for business success. He has selected an online product with SEO-friendly pages and prominent lead capture which will help grow his sales pipeline. Potential property buyers are increasingly turning to online resources to research properties.  By choosing Optima Express for his website, Steven positions himself to appeal to the growing number of online real estate consumers.

iHomefinder’s Optima Express can be quickly and efficiently installed on a WordPress website.  Listing information is designed so that search engines properly credit the content and this helps to build a site’s page ranking.  It also increases the chances that potential property buyers will visit the website. Once visitors are on a client’s site, they are able to view property listings within an attractive interface that has a variety of lead generation capabilities. Lead capture forms, email alerts and visitor registration are just a few of the ways in which Optima Express transforms a WordPress website into a powerful business solution.  Optima Express also allows clients to integrate their IDX search and lead capture with their Facebook Business Page.  This application allows visitors to search all listings in the realtor's MLS as well at the realtor's own inventory. It also drives more traffic back to the realtor's website from the Facebook environment.

Atlanta is a competitive real estate market, and Steven understands the necessity of optimizing his website for success in his local market. With Optima Express, he can transform site visitors into prospects and clients.  This premium IDX solution poises Steven for online marketing success. With a combination of SEO, lead generation tools and social media integration, Steven's choice to go with Optima Express will strengthen his business' online presence now and for years to come.