Case Study

How a Solo Agent Closes 30+ Deals a Year With One Platform

Rick Smenner rebuilt his entire business after relocating to a new state — using iHomefinder as his single system for leads, follow-up, and closings.

Rick Smenner
·  Solo Agent · Knoxville, TN 55+ Community Specialist
·  45+ years in real estate · iHomefinder user for 15+ years

30–35

Deals closed per year (solo)

30–35

New registrations per month

1

Platform for everything

Starting from Zero in a New Market

After 27 years selling real estate in Toledo, Ohio, Rick relocated to Knoxville, Tennessee in 2006. He had no client base, no referral network, and no local reputation. He was starting completely over.

Rick carved out a niche specializing in 55+ communities on Tellico Lake — four communities where retirees relocate from across the country. But building a pipeline of relocation buyers with 12–18 month timelines meant he needed a system that could nurture leads consistently without letting anyone fall through the cracks.

Set It Up, Let It Run

Rick’s morning routine is simple: check for new registrations, review what they were looking at, and set up a saved search so they start getting listing alerts immediately. From there, iHomefinder’s drip campaigns and automated text messages keep the conversation going.

His Website

This Is What 30+ Deals a Year Looks Like

Rick’s iHomefinder site ranks #1 for his niche communities — generating every buyer lead organically.

Every site is custom-branded to your business — your domain, your colors, your listings.