As a real estate agent, your business depends on converting leads into clients. You know that follow-up is crucial to this process, but did you know that the timing and quality of your follow-up can make all the difference? In fact, instant follow-up is one of the most effective ways to convert leads into clients. Additionally, knowing your leads’ real estate interests is equally important. Thankfully, iHomefinder’s Max can help you with both of these essential aspects.
All the power of Max has been available in our Agent plans, previously called Agent CRM. We’re very excited to announce that Max is now available for 2-Agent teams and larger teams. If you already have our Agent CRM plan, your plan is now called Max with the same set of powerful features you’ve always had.
Max for teams also adds new features to help your team thrive, like intelligent lead routing, agent co-branding within Marketing Automation campaign emails, and a team performance dashboard.
Keep reading to learn more about how this tool can help you generate more business and stand out in a crowded market.
Advanced Behavior Tracking
Max takes your leads’ property search and other activity and turns it into opportunities for engagement, using automated follow-up campaigns and lead ratings to help you identify your best bets.
Text Message & Email Follow-Up Campaigns
Not all follow-up campaigns are created equal. Traditional follow-up methods, like phone calls, direct mail, or even automated email campaigns, can be easily ignored or forgotten. That’s why instant follow-up is so crucial – it gives you the opportunity to jump-start conversations with leads while they’re still interested and engaged.
iHomefinder’s Max makes instant follow-up a breeze with its automated text message and email campaigns. But what makes these campaigns even more effective is that they’re highly personalized. Max can recommend listings to leads based on their search behavior on your website, making your content highly relevant and engaging. In fact, the average response rate from these campaigns is close to 40%, with leads responding to agents and asking questions!
Lead Rating
Of course, follow-up only matters if you’re following up with the right leads. That’s why it’s so important to know as much as possible about your leads’ real estate interests. iHomefinder’s Max can help you here too. With powerful lead scoring and tracking capabilities, Max can show you which leads are most active and engaged. This way, you can focus your time and energy on the leads that are most likely to convert into clients.
Lead Aggregation
But there’s more to Max than just instant follow-up and lead tracking. This tool also offers a variety of other features that can help you streamline your business and provide better service to your clients. For example, Max offers integrations with lead generation services, so you can easily manage all your leads and marketing efforts in one place.
Premium Search & MarketBoost
Additionally, Max includes our Premium Search that allows you to quickly find and share listings with your clients based on their preferences and needs. Website and email report campaigns in MarketBoost attract visitors and new subscribers, position you as a local expert, and educate your leads to move them closer to closing.
Why Max
iHomefinder’s Max is a powerful tool for real estate agents and teams who want to generate more business and stand out in a crowded market. With its instant follow-up campaigns, personalized content, and lead tracking features, Max can help you convert more leads into clients. Additionally, its integrations with lead generation services make it a versatile and convenient tool for managing your business. If you’re looking for a way to take your real estate business to the next level, consider giving Max a try. You may be surprised at the results!
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