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iHomefinder Launches IDX/MLS Search For Facebook

Optima Social Lets Real Estate Professionals Connect with Facebook Users

Berkeley, CA (July 19, 2012) — iHomefinder today introduced Optima Social, a Facebook-based version of its market-leading real estate property search. With Optima Social, real estate agents no longer need a website to offer MLS property search to clients and prospects. Installed directly on an agent’s Facebook Business Page, Optima Social brings MLS/IDX search and featured listings to Facebook fans and prospects.

With 900 million active daily users, Facebook has become a hub of Internet use. Real estate agents need to be where their clients and prospects are; with so many of them engaged in the Facebook experience, it’s necessary that an agent have a Facebook presence. By offering full MLS property search and featured listings directly within Facebook, Optima Social helps agents engage their Facebook visitors and turn them into leads. With “Schedule a Showing” and “More Information Request” opportunities on each listing page, Optima Social brings proven lead generation to Facebook.

Optima Social makes iHomefinder’s high-quality search and lead generation available to agents who have not been able to invest in a personal website. For the first time, agents without a website can use iHomefinder’s proven lead generation and user-friendly MLS search. Agents simply need to create a Business Page within Facebook and follow a very simple process to add the Property Search and Featured Listings tabs to their page. Optima Social property details pages offer iHomefinder’s consumer engagement tools, including Walk Score®, Great Schools™, and Google Maps™ Street View. These tools will attract potential clients to an agent’s Facebook page and keep them returning.

Optima Social is also available as an added feature for existing iHomefinder customers. Agents and brokers using iHomefinder’s Optima IDX, Optima Express, and iSite products can now easily extend their online business to a Facebook Business Page. The Optima Social features are a free upgrade for customers using the iHomefinder Power and Broker products.

“Optima Social is an opportunity for agents without a website to offer their clients and prospects a superior MLS search experience,” said Alon Chaver, CEO of iHomefinder. “iHomefinder is pleased to extend our technology to yet another online medium. Facebook is a great place for agents to connect with clients, and we’re excited to bring our expertise in property search and lead generation to it.”

To learn more about Optima Social, sign up for a trial account, and see pricing information, go to A demonstration is available at this example Facebook Business Page.

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About iHomefinder, Inc.
iHomefinder Inc. is a leading national provider of hosted online property search technology, serving thousands of real estate brokerages and real estate professionals in every major U.S. market. Using the IDX standard, iHomefinder displays timely and accurate MLS content in full compliance with the local rules of over 160 MLSs. iHomefinder also provides MLS licensing, compliance and technology services to hundreds of web design and online marketing companies, as well as brokerages, technology vendors, Associations, and MLSs. Privately held and headquartered in the San Francisco Bay Area since 1997, iHomefinder maintains collaborative relationships with hundreds of innovative companies serving the real estate industry. Learn more at

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