Image depicting an agent's success

How Real Estate Agents & Brokerages Can Outsmart Zillow

In the age of the internet, there is no shortage of competition in the real estate industry. The most formidable competitor being Zillow. The online powerhouse has become a go-to resource for buyers and sellers alike, providing home value estimates and real estate listings across the country.

We help real estate professionals stand out from their competition – especially Zillow – to attract more leads, increase website visibility, and create an enhanced user experience for potential clients. You can put your company front and center in your market with interactive search technology that rivals anything you’ll find on big corporate sites like Zillow. And it uses the most up-to-date information from your MLS® System, which is often more accurate and comprehensive than Zillow’s database of listings.

But how can real estate agents and brokerages beat Zillow to win consumers’ attention?

Prove you have more to offer

While Zillow is a popular platform for property search, you can win the attention of consumers by focusing on the aspects of your service that sets you apart from Zillow. Here are some strategies that you can use:

Provide a personalized experience

iHomefinder makes it possible to offer a personalized and customized experience to your leads that goes beyond what Zillow can provide. Here are just a few examples:

  • Provide meaningful consultations using your leads’ search interests and activity history – all reported in your iHomefinder account
  • Engage your prospects with automated daily alert emails with new & sold listings and price changes
  • Jump-start conversations with automated follow-up email & text message campaigns that deliver results:
    • Automated, instant follow-up improves your chances of engaging new leads by almost 400%
    • AI technology delivers relevant listing recommendations and market insights based on each of your leads’ interests and search history
    • Keep your hard-earned leads returning to YOUR site instead of the competition. New leads from over 30 third-party lead generation services, including Zillow ads, will automatically enter your iHomefinder account and follow-up campaigns.
  • Get hyper-local: While Zillow has its own suite of technology tools, it just can’t compete with a well-planned agent or brokerage site that caters to specific neighborhoods and lifestyles in a given market. Populate your site with neighborhood pages full of hyper-local market stats and listing galleries for specific neighborhoods, property types, and price ranges that Zillow could never offer. You can even highlight listings with virtual tours and organize them by location. Our article “Custom Neighborhood Pages Made Easy” will show you a few tricks for building neighborhood pages that will set your site apart from other real estate sites.

Start competing

You need every edge you can get to stand out from your competition – especially big players like Zillow! Our technology solutions will help you connect with the hearts and desires of home buyers in a personal way they’ll never experience through Zillow. Check out our resources below to learn how to can get started today!


Resources

Schedule A Demo

Reserve a personal 15-minute demo & consultation with an account executive.

Free Trial

If you don’t have an iHomefinder account, start your 30-day free trial which includes our Agent CRM and Optima Leads, our mobile app for agents.

Upgrade Your Account

If you have an agent account plan, you can activate the CRM in your IDX Control Panel (shown below). Underneath “Try our CRM”, select the green “Learn more” button. Once activated, you can use the CRM without charge for 2 weeks.

Agent CRM upgrade button

Webinars

Save your spot for our next monthly webinar for an introduction to iHomefinder account features and benefits, or watch a recording.

Support

Our Support Center is full of resources like our searchable Knowledge Base and training webinars to help you get the most value from your account.

Contact Us

Send us your questions, we’re here to help!


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Display IDX Listings Under Your Own Domain Name

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Our Optima IDX accounts provide the most comprehensive set of…
SEO Tips Part 1

Broker Plans Now Available in iHomefinder Optima OmniPress Websites

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We have had an incredible response to our Optima OmniPress websites…
SEO Tips Part 1

Map Search Widget Location & Zoom Level

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Get more out of Map Search! Optima IDX & Optima Express clients…
SEO Tips Part 1

Introducing Optima OmniPress: Complete WordPress IDX Websites

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We at iHomefinder are so happy to introduce our latest product,…
SEO Tips Part 1

Optima OmniPress: WordPress Websites with IDX

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Say hello to Optima OmniPress from iHomefinder and say goodbye…
SEO Tips Part 1

Optima Express SEO Tools

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Optima Express, the WordPress IDX plugin from iHomefinder, now…
SEO Tips Part 1

Optima Express Features – Email Branding & Navigation Menu

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Two new features added to the latest version of iHomefinder's…
SEO Tips Part 1

Agent Bio & Social Media Widgets for Optima Express

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Whether your WordPress theme is real estate-specific or not,…
SEO Tips Part 1

New Widgets & Features in Optima Express

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The latest version of iHomefinder's Optima Express is out today,…
SEO Tips Part 1

Introducing Optima Mobile – Mobile Websites with IDX

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iHomefinder is happy to announce our latest product offering…
SEO Tips Part 1

Customizable User Registration

If you are looking for ways to convert more of your site visitors…
SEO Tips Part 1

Optima Social Price drop! Facebook IDX for $9.95/month

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We're excited to announce that iHomefinder's IDX for Facebook…
SEO Tips Part 1

iHomefinder Optima Express Brokerage: WordPress IDX for Brokers

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It's a great day for brokers! Optima Express Brokerage, iHomefinder's…
SEO Tips Part 1

New Today: The Property Gallery Slider

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Great news for Optima and Optima Express clients - the Property…
SEO Tips Part 1

Customize Your Property Search & Listings on Facebook

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We at iHomefinder know that agents and brokers need to be where…
SEO Tips Part 1

New Optima Express Pages – More WordPress Leads & Listings

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Now get even more leads and display more listings with Optima…
SEO Tips Part 1

iHomefinder Helps Agents Get Leads from Facebook

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Real estate agents are told to use social media to reach out…
SEO Tips Part 1

iHomefinder Launches Optima Social – IDX for Facebook!

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We're happy to announce the launch of our newest product - Optima…
SEO Tips Part 1

Property Search & Featured Listings for Facebook Timelines!

Optima IDX, Optima Express, and iSite clients, enhance your Facebook…
SEO Tips Part 1

Searching For Open Homes Is Easier with Optima IDX

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New this week! Prospects heading out to tour open homes this…
SEO Tips Part 1

A New Look for Optima Express Search

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The latest version of the Optima Express IDX plugin for WordPress…
SEO Tips Part 1

Optima IDX: Easier Search with Free Text & Auto-suggest

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Earlier this week we launched some great improvements to our…
SEO Tips Part 1

New iHomefinder Website

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We're delighted to announce the launch of our new company…
SEO Tips Part 1

iHomefinder Facebook App Default

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Our Facebook App is included in our Optima IDX and iSite accounts.…
SEO Tips Part 1

iHomefinder Facebook App is here!

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We're very excited to announce our new Facebook App which lets…
SEO Tips Part 1

Optima Express – More Options More Power

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There's no slowing down the enhancements we keep adding to Optima…
SEO Tips Part 1

MLSListings IDX for WordPress webinar replay

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MLSListings members, if you missed the December 2011 MLSListings…
SEO Tips Part 1

Leaf Realtors showcases Optima Express WordPress plugin

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Nick Lovegrove, owner of limeyboy.com, recently implemented our…
SEO Tips Part 1

What’s New From iHomefinder This December!

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Happy December!  We're excited to announce new enhancements…
SEO Tips Part 1

Add Listings to Pages and Posts in Optima Express

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Now available in Optima Express Pro, add listings to any WordPress…
SEO Tips Part 1

Optima Express Pro – Best In Class

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Did you know Optima Express Pro is the only IDX plugin for WordPress…
SEO Tips Part 1

Optima Express Feature Updates

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iHomefinder's Optima Express WordPress plugin was updated today…
SEO Tips Part 1

New Templates Styles for Agent, Power, and Broker IDX Accounts

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We added a new "white text" template option for web developers…
SEO Tips Part 1

Optima Express IDX for WordPress: Great Design, SEO, and Lead Capture!

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We're thrilled to present Optima Express, our new WordPress IDX…
SEO Tips Part 1

The WAV Group Report: Building Member Value with IDX and Websites

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Today, The WAV Group published an article about technology companies,…
SEO Tips Part 1

Bay East Association of REALTORS launches iSiteBuilder

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We're excited to announce that Bay East Association of REALTORS…
SEO Tips Part 1

Widget Spotlight: Yelp

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Yes, we're still wild about widgets for Real Estate Agents. We…
SEO Tips Part 1

Widget Spotlight: Twitter

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We're back with another widget for you.  This time it's Twitter! If…
SEO Tips Part 1

Widget Spotlight: Creating a Facebook Badge

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Our last post on widgets showed you how to create an Altos Research…
SEO Tips Part 1

Wild About Widgets for Real Estate Agents

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We’ve been thinking quite a bit about widgets recently.  With…
SEO Tips Part 1

RE Technology Reviews iSearch Optima IDX

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If you haven't seen RE Technology's product review of iSearch…
SEO Tips Part 1

Agents Start Your Blogs: Connect and Expand Your Reach

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Often real estate agents and brokers ask us or our reseller…
SEO Tips Part 1

QR Codes Popping Up All Over

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If you hadn't seen our post on how to use QR Codes, click here Today,…
SEO Tips Part 1

New! Widgets, Optima & More Mobile

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iSearch Optima 950 has arrived just in time for summer. We here…
SEO Tips Part 1

Drive More Traffic with QR Codes from iHomefinder

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Using QR codes is a quick and inexpensive way to drive more Mobile…
SEO Tips Part 1

MetroList Launches Website for Brokers: MetroListPRO Office Edition

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Earlier this week, MetroList announced its MetroListPRO Office…
SEO Tips Part 1

Refresh Your IDX with iSearch Optima from iHomefinder

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Already have iHomefinder IDX on your website or your client's…
SEO Tips Part 1

Optima IDX Gets Realtors Discovered Online

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Optima IDX, a new search engine-optimized version of our marketing-leading…
SEO Tips Part 1

MLSListings Offers IDX Websites

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We're looking forward to working closely with MLSListings to…
SEO Tips Part 1

Highlight Listings with Hot Sheet Slide Shows

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As a Realtor, it's important to position yourself as an expert…
SEO Tips Part 1

Video Embedding with WordPress

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WordPress will display a video using the embed code you copy…
SEO Tips Part 1

101 Things For Real Estate Agents To Blog About

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The Power and Brokerage versions of our Optima IDX and iSite…
SEO Tips Part 1

WordPress Blogs from iHomefinder

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We're happy to announce the launch of our latest feature: WordPress…
SEO Tips Part 1

Welcome to the iHomefinder blog!

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As we prepared for an upcoming feature launch, we found ourselves talking…
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