The rate for a 30-year fixed-rate mortgage dropped to a new all-time low of 2.86% this week after reaching the previous low of 2.88% the week ending August 6. These low rates are providing buyers with a chance to lock in low payments, but a big challenge is finding the right home with today’s low […]
Promoting your own listings on your site is certainly one of the most important aspects of your real estate marketing plan. When your featured listings are displayed on your site using an iHomefinder account, you have the option to override the listing information from your MLS with customized information. These changes only affect the listing […]
Just like gutters and downspouts, your lead database needs maintenance to keep things moving! Your lead database is the lifeblood of your business, yet it’s surprising how many agents neglect it. As fall approaches, now is a good time to take inventory of all your leads and their status, get a handle on your pipeline […]
Your organic website traffic is one of the most important channels for acquiring new leads and growing your business, yet SEO is often misunderstood and overlooked. What is a good real estate SEO strategy? How much work is required? What role does your iHomefinder account play in your strategy? An SEO expert and former real […]
There’s a very important feature in every iHomefinder account to help make your real estate website sticky and to stay top of mind with your leads, yet most iHomefinder clients don’t take full advantage of it. This feature is called the Property Organizer and it provides an easy way for your leads to save their […]
Buying a house sight unseen seems like a radical idea with real estate being such a big investment, yet more and more buyers are doing it, especially since the beginning of the current pandemic crisis. Inventory is low in most higher-priced markets and buyers want to take advantage of low mortgage rates, less competition, and […]
After you have settled on a design for a real estate website, you don’t want the IDX property search and listings content to feel like a disjointed mismatch with your real estate website design. The IDX content should feel like it’s a natural part of your website without any distracting styling issues. The IDX content […]
Mortgage rates just dropped in the week ending August 6th to 2.88% for 30-year, fixed-rate loans, possibly making this period the best time to buy a house for many buyers who have been waiting. This is the lowest rate on record since being tracked by Freddie Mac in 1971. Meanwhile, home prices are not expected […]
