Entries by Hillary Walters

Wix IDX: Can You Use IDX With Wix? Full Guide for Agents

If you are a real estate agent building a brand, you likely appreciate Wix for its stunning templates and drag-and-drop simplicity. It allows you to create a professional online presence without needing a degree in computer science. But for agents, a pretty website isn’t enough. You need functionality—specifically, the ability to display up-to-date MLS listings […]

WordPress IDX: The Complete Guide for Real Estate Agents

A real estate website without listings doesn’t do much for buyers. WordPress IDX solves that by pulling live MLS listings directly onto your site, so visitors can browse current homes without leaving your domain. Many real estate agents choose WordPress because it’s flexible and easy to customize. The challenge comes when it’s time to display […]

iHomefinder vs. BoldTrail — Comparing Real Estate Options for 2026

Choosing the right real estate technology platform isn’t just about managing contacts. Instead, it’s about generating leads, engaging clients, and closing deals with efficiency and insight. Two software providers in the real estate industry are iHomefinder and BoldTrail (formerly kvCore). While both bring IDX and CRM tools to the table, they differ in approach, automation […]

How to Measure ROI on Your Tech and Real Estate Investments

Real estate teams now spend more on technology than ever before. From CRMs and IDX websites to AI scoring tools and automation platforms, tech is now one of the biggest operational expenses across brokerages, teams, and solo agents. Real estate technology is transforming the real estate business by streamlining operations, enhancing client engagement, and speeding […]

Real Estate and AI: How AI Is Reshaping Real Estate Lead Generation

For decades, real estate agents relied on a mix of intuition, manual tracking, and sheer persistence to find their next deal. You might remember the days of sticky notes on monitors, spreadsheets that were never quite up to date, and the feeling that you were chasing leads based on a “gut feeling” rather than hard […]

Anatomy of a High-Converting IDX Home Search

Today’s home search almost always starts online. Most buyers begin their journey on a mobile device, expecting instant results and a seamless browsing experience. In this environment, a basic property search with a few static listings is no longer enough to capture and convert modern buyers. Modern IDX home search tools are specifically designed to […]

IDX Real Estate Mobile Performance: Convert More Leads on Any Device

Look around. How many people are on their phones right now? If you’re a real estate agent, the answer should be a wake-up call. More than half of all property searches don’t start on a laptop, but on a smartphone. For agents, the mobile shift to IDX real estate search changes everything. Your website’s Integrated […]