Entries by Hillary Walters

Real Estate Lead Nurturing: How to Turn More Leads into Clients

Most real estate agents don’t have a lead problem; they have a follow-up or long-term visibility problem. Generating leads is one thing, but keeping those leads engaged until they’re ready to make a move? That’s an entirely different challenge. Here’s the reality: the majority of real estate leads won’t convert for 6–12 months. This period […]

Best Real Estate Coaching for New Agents (Mindset, Marketing Tips, and More)

Are you a new real estate agent looking to fast-track your success? Real estate coaching for new agents provides the support, structure, and actionable strategies to help you navigate a complex, dynamic industry. In this post, we’ll explain why coaching is so critical for new agents and review some of the top coaching programs available. […]

Real Estate Agent Software: What You Need this Year for Efficient Visibility

Modern real estate agents wear a lot of hats. Between nurturing leads, managing transactions, marketing listings, and staying on top of client needs, your daily workflow is packed. That’s where software comes in. Today, tech isn’t just a nice-to-have—it’s essential. According to the National Association of Realtors, 92% of buyers and sellers use online tools […]

Top Lofty Alternatives for Real Estate Professionals

Time is money in real estate, and you can’t afford to waste either on a CRM that doesn’t work to move your business forward. If you’re searching for an alternative to Lofty (formerly Chime), you need a platform that fuels your success—not one that slows you down.  In this guide, we’ll break down the best […]

Real Estate Lead Generation: How to Generate More Leads in 2025

Lead generation is the process of attracting potential customers or clients to your business. For real estate, having a solid lead gen strategy is crucial. Without a steady stream of interested prospects, your business isn’t going to stay afloat for long. While lead generation used to focus on newspaper ads or billboards, today’s tactics look […]

Top Real Estate Marketing Tools Every Agent Needs in 2025

In a high stakes real estate business market, standing out can feel somewhat daunting. Buyers and sellers expect instant access to listings, expert insights, and seamless communication.  But without the right marketing tools, even the best, top-producing agents struggle to generate leads and close deals.  Whether you need better lead generation, stronger professional branding, or […]

Email Marketing for Real Estate: How Savvy Agents Use it to Close More Deals

The secret weapon behind top-performing real estate agents? It’s not only their property listings or their negotiation tactics. Instead, it’s their willingness to dive feet first into digital marketing territory, including creating an effective email marketing strategy.  Real estate email marketing can generate an impressive $42 for every $1 spent. With a return on investment […]