Entries by Hillary Walters

Top Lofty Alternatives for Real Estate Professionals

Time is money in real estate, and you can’t afford to waste either on a CRM that doesn’t work to move your business forward. If you’re searching for an alternative to Lofty (formerly Chime), you need a platform that fuels your success—not one that slows you down.  In this guide, we’ll break down the best […]

Real Estate Lead Generation: How to Generate More Leads in 2025

Lead generation is the process of attracting potential customers or clients to your business. For real estate, having a solid lead gen strategy is crucial. Without a steady stream of interested prospects, your business isn’t going to stay afloat for long. While lead generation used to focus on newspaper ads or billboards, today’s tactics look […]

Top Real Estate Marketing Tools Every Agent Needs in 2025

In a high stakes real estate business market, standing out can feel somewhat daunting. Buyers and sellers expect instant access to listings, expert insights, and seamless communication.  But without the right marketing tools, even the best, top-producing agents struggle to generate leads and close deals.  Whether you need better lead generation, stronger professional branding, or […]

Email Marketing for Real Estate: How Savvy Agents Use it to Close More Deals

The secret weapon behind top-performing real estate agents? It’s not only their property listings or their negotiation tactics. Instead, it’s their willingness to dive feet first into digital marketing territory, including creating an effective email marketing strategy.  Real estate email marketing can generate an impressive $42 for every $1 spent. With a return on investment […]

12 Best Marketing Automation Tools for Real Estate Professionals

Are you struggling to keep up with the endless demands of real estate marketing? From juggling leads to crafting the perfect email campaigns and staying active on social media, it can feel overwhelming.  According to Elizabeth Mendenhall, a Missouri-based real estate expert and brokerage consultant, “If you have not made a change in your real […]

Best Showcase IDX Alternatives for Real Estate Agents in 2025

Your real estate website is a prime location—it’s where buyers start their journey, scrolling through listings, bookmarking favorites, and imagining their next move. That’s why having the right IDX (Internet Data Exchange) solution or plugin matters. IDX integration keeps your site updated with the latest MLS listings, making home searches seamless and engaging. An option […]

IDX Real Estate Websites: Complete Guide for Real Estate Professionals

For real estate agents and brokers looking to establish credibility, generate leads, and streamline property transactions, IDX websites offer a game-changing solution to expand your online presence in the real estate market, both locally and on a broader scale. But what exactly are IDX-powered real estate websites, and how can they help you grow? How […]