If you ask ten different developers what makes a great website, you will likely get ten different answers about design trends, color theory, and coding languages. But if you ask a top-producing real estate agent, the answer is usually much simpler: “Does it bring me business?” Many real estate websites look incredible on the surface. […]
Scaling a real estate team brings a specific set of challenges. When you move from a solo operation to a multi-agent team, your website needs to do more than just look good. It has to function as a lead generation engine that feeds every member of your organization. Choosing the best IDX plugin for your […]
If you are a real estate agent building a brand, you likely appreciate Wix for its stunning templates and drag-and-drop simplicity. It allows you to create a professional online presence without needing a degree in computer science. But for agents, a pretty website isn’t enough. You need functionality—specifically, the ability to display up-to-date MLS listings […]
Building a real estate website forces you to make a critical decision early on: do you build on WordPress using an IDX plugin, or do you opt for an all-in-one IDX platform? The choice defines not just how your site looks, but how it performs in search results, how much control you have over your […]
A real estate website without listings doesn’t do much for buyers. WordPress IDX solves that by pulling live MLS listings directly onto your site, so visitors can browse current homes without leaving your domain. Many real estate agents choose WordPress because it’s flexible and easy to customize. The challenge comes when it’s time to display […]
Choosing the right real estate technology platform isn’t just about managing contacts. Instead, it’s about generating leads, engaging clients, and closing deals with efficiency and insight. Two software providers in the real estate industry are iHomefinder and BoldTrail (formerly kvCore). While both bring IDX and CRM tools to the table, they differ in approach, automation […]
Real estate teams now spend more on technology than ever before. From CRMs and IDX websites to AI scoring tools and automation platforms, tech is now one of the biggest operational expenses across brokerages, teams, and solo agents. Real estate technology is transforming the real estate business by streamlining operations, enhancing client engagement, and speeding […]
For decades, real estate agents relied on a mix of intuition, manual tracking, and sheer persistence to find their next deal. You might remember the days of sticky notes on monitors, spreadsheets that were never quite up to date, and the feeling that you were chasing leads based on a “gut feeling” rather than hard […]