Entries by Hillary Walters

Email Marketing for Real Estate: How Savvy Agents Use it to Close More Deals

The secret weapon behind top-performing real estate agents? It’s not only their property listings or their negotiation tactics. Instead, it’s their willingness to dive feet first into digital marketing territory, including creating an effective email marketing strategy.  Real estate email marketing can generate an impressive $42 for every $1 spent. With a return on investment […]

12 Best Marketing Automation Tools for Real Estate Professionals

Are you struggling to keep up with the endless demands of real estate marketing? From juggling leads to crafting the perfect email campaigns and staying active on social media, it can feel overwhelming.  According to Elizabeth Mendenhall, a Missouri-based real estate expert and brokerage consultant, “If you have not made a change in your real […]

Best Showcase IDX Alternatives for Real Estate Agents in 2025

Your real estate website is a prime location—it’s where buyers start their journey, scrolling through listings, bookmarking favorites, and imagining their next move. That’s why having the right IDX (Internet Data Exchange) solution or plugin matters. IDX integration keeps your site updated with the latest MLS listings, making home searches seamless and engaging. An option […]

IDX Real Estate Websites: Complete Guide for Real Estate Professionals

For real estate agents and brokers looking to establish credibility, generate leads, and streamline property transactions, IDX websites offer a game-changing solution to expand your online presence in the real estate market, both locally and on a broader scale. But what exactly are IDX-powered real estate websites, and how can they help you grow? How […]