Why Your Real Estate Newsletter Isn’t Enough
If you’re relying on your real estate newsletter and maybe some new listing alert emails to move leads closer to closing, it’s time to turn up the dial on your lead conversion process.
To move leads closer to a transaction, you need to deliver the specific market information that buyers and sellers need to help them reach decisions. For example, they could easily become motivated from trends in selling prices or inventory and call you to initiate their next move. Or an open house alert could introduce them to their dream home that you help them get into.
By delivering deeper market information to your leads, you’ll differentiate yourself from your competitors and position yourself as the local market expert. This all builds trust with your leads which you need to win their business.
You’re probably thinking this sounds great but how do you achieve this without cutting into your time? And where would you dig up all this information?
An Automated Solution
We believe every agent and broker should be equipped to automatically deliver this important market information to their leads. And the information should be available for the criteria you choose.
MarketBoost automates relevant market email reports for each of your leads and it updates your website with report pages to engage your site visitors. These website reports also attract lead registrations to add to your pipeline.
You can create as many Markets (saved searches) as you need. Each market delivers 3 types of email reports. You can pick which reports each of your existing leads should receive:
- Daily sold, new listings and price changes
- Weekly open homes – sent before the weekend
- Monthly market stats and trends
Boost Your Efficiency
Consider how much effort it would take to research all the different market information for each of your leads. Once you’ve done all the research, you need to summarize it, make it look good, and send it individually to your leads on a regular basis. That’s a whole lot of work and time. It could even be a full time staff position. And what time would you have left for you to tackle everything else you need to do to close leads?
MarketBoost not only provides information you weren’t providing before to move your leads closer to closing, but it does it automatically, so you can focus your time on leads who are closer to closing.
Seize Every Opportunity
According to the 2018 Profile of Home Buyers and Sellers Buyers published by the National Association of Realtors, 74% of home buyers would use their agent again or recommend their agent to others. Yet the typical real estate agent or broker earned 13% of their business from repeat clients and customers, and 17% through referrals from past clients and customers according to the 2019 NAR member profile.
So how do you maximize this opportunity? You must stay top-of-mind with past clients to remind them of your services and provide them with personalized content they will be sure to engage with. Monthly market stats provide the perfect content for this. Past clients will be much more interested in learning about their local market activity than reading the type of real estate newsletter content that most agents send to their clients.
See It In Action
Watch this video to learn how MarketBoost solves three of the biggest problems facing agents:
- They lack the time to follow-up and keep in touch with past clients
- They don’t have the tools or time to produce content that moves leads closer to closing
- They struggle to position themselves as a local expert
Our recent webinar walks you through everything you need to know about MarketBoost.
Learn More & Get A Tour
We want to help you go beyond your real estate newsletter and help you close more business. Why not contact us today to get a tour of MarketBoost and find out how easily and inexpensively you can turn up your lead conversion dial.
Great tips. Marketboost and Optima Search have been great additions to my website.The market reports are clear and easy to understand.
You can see my Mill Valley, California market report page here: