Timing is everything in real estate. Consumers expect prompt, personalized responses to their inquiries or else they’ll move on to a different agent and you’ve lost business. Yet studies show real estate agents are falling short and consequently losing revenue opportunities.
According to a report by the California Association of Realtors, 94% of consumers expect an answer in 1 hour yet only 36% of agents respond within 1 hour.
Just think – by responding within 1 hour, you can outperform 64% of your peers.
Another responsiveness study conducted by WAV Group across 384 different brokers across 11 states revealed average response time was 15.29 hours.
Victor Lund of WAV Group concluded:
Meet iHomefinder’s Marketing Automation
Marketing Automation is a cost effective add-on to iHomefinder accounts to help real estate professionals grow revenue with better, smarter follow-up.
Automate Your Follow-Up
Every new lead receives immediate, personalized follow-up and is placed into an appropriate email campaign according to your campaign rules.
With built-in Lead Aggregation, your new leads from Zillow, Trulia, Realtor.com, and other lead generation services are automatically added to your follow-up campaigns.
Engage & Convert with Smart Content
In addition to making sure nobody slips through the cracks, Marketing Automation provides Smart Content that reflects your leads’ individual interests, delivering automated listing recommendations and market data based on their search and viewing behavior.
One Login – One System
Manage your follow-up campaigns alongside your leads and other IDX account features without logging into a separate system. Our goal is to help make you more efficient so you can focus on doing what you do best.
Contact Us for a personal demo today!
Try it Free for 30-days
Do you already have a paid iHomefinder account? Try Marketing Automation free for 30 days!