This article provides everything you need to know about iHomefinder IDX integration and adding our account features to any website.
We offer two types of accounts for IDX integration with websites – one option is made for WordPress websites and includes our WordPress plugin, Optima Express. The other option, Optima IDX, is for non-WordPress websites, such as Wix, Squarespace, and custom websites.
Both account types achieve the goal and use different technologies for the website platforms. We’ll compare these options so you understand the differences and then introduce some other account features that will help prepare you for a successful real estate website project using iHomefinder IDX.
WordPress IDX Integration
With our Optima Express plugin for WordPress, IDX content is added to a WordPress website using a combination of the following:
- Prebuilt IDX pages – just add links! Your website branding will automatically appear on your IDX pages.
- WordPress Widgets
- Embedded IDX content on pages and posts using Shortcodes
All IDX pages reside directly on your domain and IDX content is optimized for search engine indexing.
WordPress IDX Tutorial
Check out our article “WordPress IDX Basics” for a tutorial on our WordPress IDX features.
Optima Express Resources
Wix, Squarespace, and Custom Website IDX Integration
On non-WordPress websites, you’ll use Optima IDX to add IDX content using a combination of the following:
- Prebuilt IDX pages that you will link to or frame into your pages with iframes
IDX For Wix Websites
Learn how to add iHomefinder IDX to a Wix website. View article >
IDX for Squarespace Websites
Learn how to add iHomefinder IDX to a Squarespace website. View article >
There are 2 available methods for other websites. Here are the differences in how they work:
1) HTML branding
In this approach, you will upload your website header and footer HTML to your IDX account. Our system will apply this HTML to the IDX pages provided with the account. The IDX pages then appear as though they are on the same website since the website header and footer is present on the IDX pages.
When using this method, you can optionally request that your IDX pages reside on your website domain with a subdomain of your choice, such as idx.(your domain).com. This is often requested when clients wish to receive the SEO benefit from search engines indexing the IDX content.
This method should NOT be used for Wix or Squarespace websites. Please refer to the resources below if you’re using a Wix or Squarespace website.
This approach uses iframes to embed the provided IDX pages into pages you build on your site. Instead of adding links to the provided IDX pages, you will add links to the pages you build that contain the framed IDX pages.
Optima IDX Resources
Optima IDX Quick Start Guide – View the guide >
Knowledge Base – View the Knowledge Base >
IDX and Your SEO
Learn how your iHomefinder IDX account can contribute to your SEO strategy in our article “Real Estate SEO Features Overview”. And don’t miss our recorded webinar
“Real Estate SEO Questions And Answers”.
Custom IDX Content
It’s generally a standard practice on real estate websites to provide listings organized by communities and any additional search criteria an agent or broker may wish to focus on, such as waterfront homes, horse properties, price ranges, and more.
Agents and brokers will often refer to these as saved searches or hot sheets. iHomefinder calls these “Markets”. You can create as many of these as you need in the IDX Control Panel provided with your account. Once created, these each have a unique URL that you can link to.
You can also embed this content in your own pages in a variety of ways. The methods for doing this are different for WordPress vs. non-WordPress websites. Step-by-step guides for creating Markets and adding them to your site can be found in the Setup and Quick Start guides provided above.
MarketBoost takes saved searches to a whole new realm, providing 3 types of reports and 3 types of email subscription campaigns for each Market you create in your account. This automated web and email content attract new prospects, capture more leads, and it moves leads closer to closing with relevant, hyper-local market content. Check out our article https://www.ihomefinder.com/blog/agent-and-broker-resources/how-to-close-more-business-with-marketboost/ to learn more.
Customizing Listing Details
Agents and brokers enter their listings with photos and listing details in their MLS database which is external to iHomefinder. We receive the listing data via the IDX data feed that we receive from the MLS. Sometimes, agents or brokers may want to override the information that’s provided in the listing details when it appears on their website through the IDX data feed. We make this possible so the changes they make to the property details in their iHomefinder account will display on their website but the property details are unchanged in the MLS data.
Customizing The Eureka Map Search Experience
You may wish to customize the default center point and zoom for your property search map. You can easily do this in your account so the map search experience is focused exactly where you would like. This also helps the map load listings faster. A closer zoom setting will load fewer listings, so the map search experience feels fast and more responsive.
You can also add multiple map searches throughout your site, each with its own default location and zoom. This is great for engaging your site visitors and providing different search maps for communities.
Some agents and brokers may wish to exclude certain property types or price ranges from the search results on their website. There are a number of options for customizing the search options to focus on a targeted market or type of client. Learn all about these options in our article “Targeting Your Audience With Property Search”.
For an overview of all the email marketing options in your account, check out our article “Email Feature Guide”.
Streamlining Your Account Setup
If you’re a web developer and find yourself doing a lot of website projects for real estate agents and brokers, consider joining our Reseller Partner Program which provides accounts at our wholesale pricing. You also get access to APIs and automation tools that save you time with your account setup and administration for your clients. If you’re looking to scale your website services for real estate professionals, visit our Partner Program page to learn more and get in touch!
Our support center is full of resources like our searchable Knowledge Base and training webinars to help you get the most value from your account. View the Support Center >