Why Your Real Estate Newsletter Isn’t Enough
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If you’re relying on your real estate newsletter and maybe some new listing alert emails to move leads closer to closing, it’s time to turn up the dial on your lead conversion process. To move leads closer to a transaction, you need to deliver the specific market information that buyers and sellers need to help […]
The Most Important Home Buying Tip
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Do you have to work with a real estate agent to buy a home? No, but there are a ton of reasons why you should, unless you have plenty of experience and success going it alone. After reading this article, you’ll probably agree this is the single most important home buying tip. According to the […]
New Control Panel Preview
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The Control Panel provided with iHomefinder IDX accounts is the hub and command center for the account. Here are just some of the important things it’s used for: Adjusting property search settings Managing leads and gaining insight into their activity Creating Markets (saved searches) for displaying throughout your site Configuring alerts for lead registrations Website […]
Building Effective Real Estate Community Pages
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Most real estate professionals are familiar with the concept of community pages on real estate websites. With a single click into one of these pages, visitors can start exploring listings in a given community. Links to the pages are typically provided in the site navigation menus and/or provided on the home page, often with photos […]
Why Curb Appeal Matters
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Many people think the phrase “curb appeal” came about recently, especially considering the recent popularity of home improvement TV shows. According to Google’s nGram service, mentioning of the phrase started in the 60’s and rapidly rose in use between the 80’s and today. We’ll refer to curb appeal here as those things that attract or […]
Introduction to iHomefinder Marketing Automation
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Immediate follow-up with every new lead is critical for your bottom line, as discussed in our article Real Estate Follow-Up and Business Growth. Studies cited in that article point out that most agents and brokers are missing opportunities and leaving money on the table due to their follow-up practices. Better, Smarter Follow-Up iHomefinder’s Marketing Automation […]
Why Fall Can Be The Best Time To Buy A House
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When is the best time to buy a house? You might be surprised to learn the fall can be a very attractive season for buying. RealtyTrac analysts found that October is the best month to close on a home. They looked at over 32 million real estate sales since 2000 and found October buyers on […]