How to Make Your Lead Generation More Effective
Lead generation is the life blood of your real estate business. It is your top priority and therefore consumes much of your time and energy. For many agents, the large amount of time and energy required to generate and nurture leads get taken away by either menial, office tasks or unexpected events.
It is important to make your lead generation effective and efficient. The best lead generation taps your ‘sphere of influence’, which includes past clients and their network. Take time to nurture these relationships and make them a priority. At iHomefinder, we know your time and leads are essential to your business. Below are tips to help you generate more leads in less time and how our popular product, Marketboost can help real estate professionals grow their business.
Plan your day out in advance
Even before you walk in the office, have two or three major priorities you want or need to accomplish for the day. Know what tasks need to get done to achieve those priorities. Undoubtedly, one of your daily priorities should be lead generation. Marketboost features a variety of automated online services for realtors such as email, website content and local market reports. These can be scheduled in advance so your business is already up and running before you enter the office.
Prioritize client interactions
While it may be tempting to try to engage and woo everyone, it isn’t possible. You’ll spend valuable time with people who don’t know you or who aren’t interested in your services. Instead, focus the bulk of your time and energy on the clients who have referred you to new prospects. Cultivate a relationship with these people through email, written personal notes, phone calls, and marketing material. The more consistently you interact and engage with them, the more likely you’ll stay “top of their mind” with them. Marketboost can automate your drip email campaigns which delivers your open homes and new listings every week to your clients’ inboxes. We help you regularly communicate with clients while giving you more time to grow the business.
Delegate office tasks
Chances are, that you wear many hats in the office. Precious time is wasted on time consuming, but necessary office work. Though you may be tempted to do all the work yourself, you’re putting your business at risk. Let go of the office work and focus on lead generation. At iHomefinder, we give agents more time for lead generation by handling their website, email campaigns, online property listings, and online ads for them. Through Marketboost, we’ll automatically update and share your listings through a variety of online channels meaning one less tedious office task you have to do. You can find more information about on our products page.
Make extra time for the unexpected
Emergencies will happen. Despite these unexpected interruptions, serving your clients is your first priority. All too often agents don’t plan for the unexpected and get diverted from the tasks at hand. Having extra “wiggle room” will ensure that you won’t neglect lead generation when emergencies arise. Having a plan will make it easier for you to return to your original task after interruptions. Marketboost’s automated online services will continue to distribute your content and information to clients regardless of what interruptions you may experience in the office.
Monitor your progress
Reporting can motivate you to come into the office and engage your clients on those days you may feel discouraged. Reports can also be used to show your clients and prospective clients how great an agent you are. It will establish your credibility, authority and local reputation, which results in more leads and referrals. Marketboost generates custom reports that empower you to analyze local market trends, monitor new, sold and open homes and gather new lead information through a built-in subscribe feature. These professionally crafted reports help you stand out as a local real estate expert.
Real estate agents from all over the U.S. have turned to iHomefinder to take their businesses to the next level. We help realtors like you to build a solid online reputation people can trust, and enhance vital relationships that result in valuable leads.
For more information about any of our products or services, please contact us.
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