Updated June 2018
Technology-driven solutions are the future for most companies, especially as more and more people rely on their mobile devices for information and recommendations. This is especially true for modern agent teams trying to generate new leads in a competitive marketplace.
Potential clients are already inclined to use their latest devices to find information about local restaurants, the weather, and qualified dentists. The next step is for your brokerage to determine how you can get them to use that same technology to find real estate opportunities and contact you about them.
Here are four lead generation ideas that can get people to act on your messages, website, and social media platforms.
1. Build Awareness
Awareness is a critical component of generating good leads. Potential clients need to be aware that you are on the web and that you have important information on your site that answers their questions and concerns.
There are several effective ways to build awareness online. You can start with social media where you can interact directly with potential clients. Then you can use paid ads or organic search engine optimization techniques to establish your position online. You can even use some traditional offline methods to make sure future home buyers know about your website and social platforms.
You can ensure that this new awareness spreads even further if you can deliver a great experience on your website. Remember, you’re working with a very tech-savvy generation of homebuyers. They know what to expect from internet interactions and they know how to spread the word when their needs were met.
2. Hold Their Attention
If a potential client cannot find what they are looking for easily and quickly, you will lose business.
Studies have repeatedly shown that more than half of your website visitors will spend a mere 15 seconds looking for quality information before moving on. If your site speed is slow or if your website could use a renovation, you will need to look into a simple, customizable website that will address these problems.
An experience like this can provide simple ways to hold your client’s attention and give them a reason to continue working with you throughout the process.
3. Encourage Them to Take Action
A lot of visitors looking at a lot of properties on your site is great, but you need to show them how to take the next step. You can do that by including a clear and simple call to action on your website pages, blogs, and social media posts.
A call to action should be more than just a request to “click here.” It should make it easy for a client to take action, and it should give them a good reason to do it.
When you do it right, this can also be a way to start qualifying your leads. In other words, when someone is ready to take certain actions instead of others, it can help you understand where they are in the process.
Lead generation without a way to convert leads to paying customers will leave your agency or brokerage floundering in a high-tech environment.
How exactly do you encourage a higher conversion rate on your website?
It’s simple, really. The people visiting your site want some very specific answers to some very specific questions.
Be the answer for each potential client.
You’ll have to do your research on your local market, housing costs, and the concerns people have about home buying. If you can establish yourself as the local authority, people will trust you and be willing to work with you.
All the content you create content should lead to a conversion, soft or hard. Entice them to sign up for a newsletter, an info session, or something else to get them interested and interacting with you a little bit more.
Modern home buyers have very specific needs, wants, and expectations. The most important thing we can do in the real estate industry today is work to keep up with those expectations and create an amazing experience.
As technology changes, so will your potential clients. You can continue to reach them, though, when you use these steps to generate, nurture, and convert your leads.