Author: Jay Baron

The Best Agent in Town Is Whoever Writes the List. So Write the List.

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Jay Baron

Search “best real estate agents in [your city]” right now. Go ahead — open a new tab. The page that comes up isn’t yours. It’s a national aggregator that ranked you (or didn’t), collects the traffic from buyers looking for an agent, and sells those clicks back to agents as leads. Ask ChatGPT the same […]

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Your Website and Property Search: The Foundation That Makes Everything Else Work

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Jay Baron

Something changed in real estate over the last few years that nobody really talks about. The way buyers search for homes isn’t one big moment anymore. It’s dozens of small ones — scrolling on their phone, browsing listings on a lunch break, comparing neighborhoods on the couch after the kids go to bed. Weeks or […]

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San Diego MLS Announces Partnership with iHomefinder 

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Jay Baron

San Diego, CA — San Diego MLS today announced a partnership with iHomefinder that gives members exclusive access to the Unified Growth OS—bringing a complete platform to Southern California agents at special member-only pricing.  For over 25 years, iHomefinder has delivered market-leading IDX to thousands of real estate professionals. Now, they’ve evolved that foundation into […]

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Homefinder Appoints Cale Bruckner as Vice President of Product to Lead Product Strategy for AI‑Driven Growth OS

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Jay Baron

Homefinder Appoints Cale Bruckner as Vice President of Product to Lead Product Strategy for AI‑Driven Growth OS BERKELEY, Calif. — July 14th], 2025 — iHomefinder, a leader in AI‑powered marketing and lead‑engagement technology for real‑estate and mortgage professionals, today announced the appointment of Cale Bruckner as Vice President of Product. Bruckner will steer product strategy […]

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Meet The New Max for Real Estate App

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Jay Baron

We’re excited to launch a major update to our mobile app: meet Max for Real Estate—the mobile app designed to keep you connected to leads, insights, and essential client information, wherever your day takes you. With the Max for Real Estate app from iHomefinder, managing your business from your phone has never been easier. Here’s […]

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New Feature Announcement: Photo Scroll in Version 10

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Jay Baron

At iHomefinder, we’re always enhancing our products with the amazing touches that make our clients’ real estate websites the best ones out there. That’s why we’re excited to announce a new feature available at no extra cost to all accounts with Version 10: Photo Scroll View, designed to make property browsing even smoother and more […]

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Get On The Grid

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Jay Baron

[av_heading heading=’Available now! Grid view for listings results.’ tag=’h3′ color=” custom_font=” style=’blockquote modern-quote’ size=” subheading_active=” subheading_size=’15’ padding=’10’ av_uid=’av-27bqc9h’][/av_heading] This attractive, modern design works on all devices and screen sizes. Just one setting in your Control Panel will enable the grid view throughout your site on: Search results pages Markets/Saved Search pages Featured Listings pages You […]

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Feature Updates – February 2015

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Jay Baron

Keep reading below to learn more about these updates that were just released!   New Facebook app design Shortcode option for adding Valuation Request forms Search engine friendly “Listing Not Found” pages       New Facebook App Design iHomefinder Facebook apps now use the same new design we recently introduced with our Responsive IDX. […]

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