Category: Agent and Broker Resources

Optimizing Your Real Estate Leads For Fall And Beyond

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Just like gutters and downspouts, your lead database needs maintenance to keep things moving! Your lead database is the lifeblood of your business, yet it’s surprising how many agents neglect it. As fall approaches, now is a good time to take inventory of all your leads and their status, get a handle on your pipeline […]

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Real Estate SEO Questions And Answers

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Your organic website traffic is one of the most important channels for acquiring new leads and growing your business, yet SEO is often misunderstood and overlooked. What is a good real estate SEO strategy? How much work is required? What role does your iHomefinder account play in your strategy? An SEO expert and former real […]

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The Property Organizer And Your Real Estate Leads

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There’s a very important feature in every iHomefinder account to help make your real estate website sticky and to stay top of mind with your leads, yet most iHomefinder clients don’t take full advantage of it. This feature is called the Property Organizer and it provides an easy way for your leads to save their […]

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Tips For Buying A House Sight Unseen

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Buying a house sight unseen seems like a radical idea with real estate being such a big investment, yet more and more buyers are doing it, especially since the beginning of the current pandemic crisis. Inventory is low in most higher-priced markets and buyers want to take advantage of low mortgage rates, less competition, and […]

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CSS And Your Real Estate Website Design

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After you have settled on a design for a real estate website, you don’t want the IDX property search and listings content to feel like a disjointed mismatch with your real estate website design. The IDX content should feel like it’s a natural part of your website without any distracting styling issues. The IDX content […]

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Is Now The Best Time To Buy A House?

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Mortgage rates just dropped in the week ending August 6th to 2.88% for 30-year, fixed-rate loans, possibly making this period the best time to buy a house for many buyers who have been waiting. This is the lowest rate on record since being tracked by Freddie Mac in 1971. Meanwhile, home prices are not expected […]

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Featured Listings Basics

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All iHomefinder accounts include an option to display Featured Listings on your website. Your Featured Listings are IDX listings where you or your brokerage office represent the seller, based on your MLS Agent ID and/or Office ID. A dedicated page is included that automatically populates with your Featured Listings, and there are widget and gallery […]

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Home Buying Recovery Continues

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After shutdowns earlier this year, existing home sales have been climbing since May, bringing more momentum to the home buying recovery. June sales increased 20.7% according to the latest report from the National Association of Realtors. Increases in June occurred across every region in the country, with the West leading at just under 32% growth. […]

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