Category: Agent and Broker Resources

Working From Home Productively

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Working from home productively can be challenging when everyone in a household is at home to cause distractions and limit options for suitable work spaces. While a lot of things cannot be changed in our homes, such as adding a new room, there are some things you can focus on to optimize your home work […]

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New Enhancements For Virtual Tours And Virtual Opens

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We’re enhancing our products in response to the new challenges 2020 has brought for real estate professionals. Keep reading for details on how our products help agents and brokerages adapt to current conditions and stay successful. Don’t miss these related articles on virtual tours and virtual opens: Staging Tips For A Virtual Open House Using […]

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Your New App Features Are Waiting

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Agents love using our Optima Leads mobile app to manage their leads and monitor lead activity. They can also learn about their leads’ property interests and level of activity which helps inform their followup conversations. All of their leads’ important information and activity is always at their fingertips, without requiring a login. Just like our […]

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Staging Tips For A Virtual Open House

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With virtual tours now recommended by the National Association of Realtors® to remain safe while marketing homes during the coronavirus, planning and preparation is critical for making the best impression. Staging For Your Virtual Open House Or Video Walk-Through In many locations, it won’t be possible to stage homes in the traditional sense while social […]

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Using Facebook Live For Your Real Estate Open House

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The idea of using Facebook Live for a real estate open house is nothing new. Marketing-savvy agents have been using Facebook Live for some time to promote listings, create brand awareness, and attract business. It helps them reach busy potential buyers who can’t attend many open house events, as well as those who are out-of-town […]

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Real Estate Agent Tips From A Veteran Coach

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Our April 14th webinar featured guest speaker and award-winning real estate coach, Bob Corcoran. This webinar is packed with tips from Bob’s 30+ years of coaching to help you succeed at any stage and period in your career – with or without a crisis. Bob explained why investing in a CRM is a “no-brainer” as […]

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Capture Leads With A Virtual Tour

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With social distancing constraints, virtual tours and video tours have become a more critical piece of online marketing for agents. Clever marketers can take advantage of this increased demand for online tours by placing online tour content behind registration forms to capture lead information. Not only is this really easy, but agents can do it […]

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Smarter Real Estate Email Marketing

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Buyers who have been on the sidelines waiting to make a move are spending more time viewing properties online due to Shelter-In-Place orders. They have more time to explore options and they have fewer distractions. This is your opportunity to step up your real estate email marketing and capitalize on their attention. Using Smart Content, […]

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